If anything defines successful marketing campaigns, it is the mark they leave on the public. Behind these effective messages is a comprehensive marketing strategy that encompasses different communication channels, both digital and physical.

The world’s leading brands are constantly changing, like the Internet itself. All of them adapt to the latest trends to stay up to date and keep their customers happy. However, they don’t just do it “well”, they do it well! Of course, it is no coincidence that these brands are also among the most successful. But what exactly makes them so special?

One of the reasons is their digital marketing. These companies harness the power of the Internet and know exactly how to use it. The result: incredible reach and, most importantly, happy customers who keep coming back for more.

These campaigns have demonstrated creativity, ingenuity and a deep understanding of consumer behaviour in the digital world. At Exnovation, one of the leading digital marketing companies in Orlando, we present you with the 10 best social media campaigns that have left their mark in recent years.

Nike – Original Content

Nike is one of the most successful brands in the world and has become a global giant thanks to excellent digital marketing. The brand has managed to create a buzz and attract people’s attention time and again with creative and innovative campaigns. Social Media Marketing Company in Orlando says Nike knows exactly how to attract its target audience and what buttons to push to make people love the brand. One of the great examples of Nike’s digital marketing is the #Breaking2 campaign.

The idea was for two professional runners to attempt to run the marathon in under two hours, an unprecedented goal. The campaign was broadcast live on YouTube and was a success. Many people around the world followed the runners’ attempt to reach this impossible goal with suspense. Nike has shown with this campaign that the brand is brave and innovative and will always try something new.

National Geographic – Astonishing Content 

National Geographic has close to 280 million followers, making it one of the best brands on Instagram. The reason for this is simple: they consistently produce fantastic content. In addition to their original content, digital marketing companies in Orlando point out that National Geographic excels at using user-generated content on social media.

What can we learn from this? One of the key benefits of social media is brand recognition. While only a small percentage of their Instagram followers may have a National Geographic subscription, the excitement and engagement around the brand are invaluable. In a world oversaturated with visual content, National Geographic continues to captivate people and stay relevant, significantly increasing its brand equity.

IKEA – What Keeps People Busy?

IKEA is known for its creative and innovative advertising campaigns. One of IKEA’s latest examples of digital marketing is its “Where Life Happens” campaign. It’s about living in small spaces, a problem that affects many people around the world. The videos on Instagram and YouTube show how to create a beautiful and cozy home even in small spaces. The campaign is targeting several social media platforms and has already achieved wide reach.

Apple – Engage your Customers

The top brand Apple is famous for producing and marketing innovations. According to digital marketing companies in Orlando, their digital marketing is impeccable, elegant and always up-to-date. Recently, they have launched a series of successful campaigns that demonstrate how to use digital media effectively. One of its recent successes is the “Shot with iPhone” campaign, in which users could submit their best photos taken with their iPhone. Apple turned it into a stunning gallery that was shared across all social media channels. Not only was the campaign a huge success for Apple, but it also demonstrated how creative users can be with the iPhone.

Red Bull – The Power of Being Viral

Red Bull is a brand that understands very well how viral content works. The brand regularly produces exciting and entertaining videos that encourage people to share them with their friends and acquaintances. One of the most famous examples is the “Red Bull Stratos” video, in which base jumper Felix Baumgartner’s jump from a height of 24 miles (about 39 km) above the ground was broadcast live. The video was a sensational success and earned Red Bull millions of new fans.

GoPro – User Generated Content

GoPro is the epitome of action cameras. The GoPro brand is specialized in the production of high-quality and robust cameras that allow users to record their experiences and adventures. However, GoPro not only knows how to make high-quality products but above all, it is a master of digital marketing, as digital marketing companies in Orlando point out. The GoPro brand knows how to produce emotional videos like no other, inspiring viewers to go on adventures themselves and share their experiences with the world. This is especially thanks to the brand’s YouTube channel, where new videos are uploaded regularly. In addition to self-produced videos, there is also user-generated content (UGC), that is, content that users themselves have submitted. These UGC videos are especially emotional and impressively show the great things that can be recorded with a GoPro. So, GoPro is not only a brand that makes great products, but it is also a master at marketing those products through digital marketing efforts.

Airbnb – Social Media Perfected

Probably one of the best-known examples of great digital marketing is that of Airbnb. The American company has made a successful name for itself in a short time. One of the reasons is, without a doubt, its sophisticated social media marketing. From the beginning, Airbnb relied on photos and videos to present and promote its service. The focus was always on authenticity: users should see what awaits them on Airbnb: authentic offerings of private accommodations around the world. The brand also repeatedly conveys the feeling of travelling and makes people want to know more: with the hashtag #Airbnbexperience, for example, users invited people to share their experiences with Airbnb.

Starbucks – Humanizing through their Employees

Starbucks is an iconic brand for many reasons, one of which is its friendly and knowledgeable baristas, who often struggle with getting people’s names right. Starbucks puts effort into highlighting its baristas, making it one of the best examples of employer branding on social media. This not only helps to humanize the brand but also highlights values important to modern consumers, such as fair labour conditions, diversity, and eco-friendliness.

Coca-cola – Masterpiece

This drink is not usually missing among the examples of successful marketing campaigns. Digital marketing companies in Orlando agree that this brand aims to reach a broad target audience and to do so, it chooses marketing actions that appeal to the motivation of the recipients. That is, it uses messages in which the emotional component predominates.

One of its most recent marketing campaigns, launched in 2023, is “Masterpiece.” The message is based on the world of culture, and the advertisement takes place in a museum: a work of pop art comes to life and transforms into a Coca-Cola bottle. In this way, the brand refers to its history, which spans more than a century. The campaign continues on other media, such as billboards and the soft drink bottles themselves, always with references to well-known works of contemporary art.

Burger King – “Goodbye, 2020”

The COVID-19 pandemic has integrated many companies’ marketing campaigns with crisis communication. The Burger King marketing team launched its “Goodbye, 2020” campaign in the summer of that year. In July, the brand issued an advertisement on social networks that pretended that Christmas had arrived and the year was over.

On the spot, an establishment of the brand appears decorated as if the end of the year had already arrived. The surprise effect managed to provoke a reaction in the recipients, whose daily lives were affected by the pandemic at that time.

Time to create your marketing campaign

The best marketing campaigns could be summed up in two words: Be Remembered. To achieve this, exhaustive planning work is necessary. The impacts should be as varied as possible, repeated over time and include different communication channels.

Exnovation puts at your disposal the resources necessary for the dissemination of these campaigns in the digital field, such as email marketing and real-time conversations. This article intends to serve as a dose of inspiration, along with many other stimuli from your daily life that you can pay attention to. Now, it’s time to define your target audience and the best means to leave your mark on them. Contact us at Exnovation, and our professionals will help you in the best way with your digital marketing campaign.

Disclaimer 

10 Innovative Social Media Marketing Strategies by Top Brands is an independent blog and is not affiliated with Nike, National Geographic, IKEA, Apple, Redbull, GoPro, Airbnb, Starbucks, Coca-Cola, and Burger King. Any references to these brands are purely for informational purposes and to provide context for the content discussed in this blog post. 10 Innovative Social Media Marketing Strategies by Top Brands acknowledges the trademark rights of these brands and does not claim ownership/copyright over any of its intellectual property.