Instagram marketing is the way of using the Instagram platform to sell a brand’s products and services using photo and video content. Mainly, there are two ways of marketing on Instagram. And that is you can either pay or not pay. The different approaches are chosen depending on how quickly you need the results. However, to create a feasible Instagram marketing strategy you will most probably be combining both approaches.

If you are looking for the best digital marketing company in Sydney, you can always connect with us for the finest services. 

10 Instagram Marketing Tips That You Can Follow To Enhance Brand Value And Increase Sales. 

 

#1. Use creative and professional product photos 

Do you have several professional images of a single product? Then that is great! Use a carousel to post several pictures inside one post. If you want to grow your chances of a profitable sale, add a shoppable link in your profile bio, and you must mention that in a caption. You must add some fun to your Instagram marketing content. Making people smile is almost an assured way to earn like.

#2. Create product demo videos 

You must upload a video to show what your products can do. The current limit of a video is 60 seconds, and the videos will be more attractive to a potential buyer than plain text content.

#3. Must show the results of your products or services 

Whether you are a trainer, a dentist, a makeup artist, or a hairstylist, you have something to share. You must not forget to take a “before” picture before starting, as the Instagram community loves transformation pictures. You can also use the hashtag’ #before after” for more views of your Instagram marketing content.

#4. Take advantage of user-generated content (UGC) 

The best strategy to increase your page views is to get your followers to make content for you. Some of the straightforward ways of engaging them are-

• Run a contest
• You can tell your followers to use a particular hashtag if they want their photos featured on your page.
• You may also let your followers know that they can message you with content.

#5. Share special offers 

Instagram is where your loyal audiences exist. If they are already interested in your brand, they will most likely buy your products at a more attractive price. A successful Instagram marketing strategy is to offer followers exclusive discounts.

#6. Tell user stories 

If you are a B2B brand, you can reach more people by featuring your clients. It’s good for you since you can show a happy customer and will probably proudly repost the pic to their followers.

#7. Offer sneak peeks 

Stirring up excitement with potential buyers before a product is launched is a proven way to increase purchases. A sneak peek is a unique way to be on the path to success! To increase engagement, you ought to release a couple of details. Asking your followers to predict product details can also be a fun way to grow excitement and engagement!

#8. Poll your followers 

You may ask your followers what new products you should create next. This Instagram marketing strategy can drive sales for the final product as you have examined the design in advance, and the customer feels more valued.

#9. Post-how-to- videos 

Instructional videos are suitable for brands selling things like DIY supplies, educational courses, or services. The product videos are more likely to be watched and liked since they bring extra value to a viewer beyond a product pitch.

# 10. Run contests and giveaways

Contests and giveaways are the most powerful Instagram marketing tactics. These can boost your Instagram following. That is how top Instagram performers continue attracting people’s attention to their accounts.

If you want to keep all the new followers and want to see a spike in your follower count, you must surely post excellent content. Or, the followers who came to your account only to win your giveaways will quickly unfollow you.

 To get every single thing you want out of a contest-

• You should offer your products or services as a prize as it will help you to build a following base that is attached to your business.
• Work hard to post engaging content after the campaign to preserve the new audiences.

Instagram is the perfect starting point for brands of any size to build a new audience.

The future of digital marketing is focused on fast growth and Instagram is the perfect platform to do that. A digital marketing company in Sydney Australia employs various tactics, strategies, and online tools to help a business attain its marketing and sales goals.