Web design is an amalgamation of analytical, creative, and strategic operations commonly focused on generating high client conversions. Even with indulging in strategic web design ideas, inevitable common mistakes reduce your business reach. 

Bounce Rate is a significant determinant of your website’s performance. This aspect evaluates the percentage of users who land on your website and click away without actual engagement. Inevitable web design mistakes can increase your website’s bounce rate. 

If you are a web designer or looking to learn design aspects, this blog is your right choice to give a read. We at Exnovation will guide you through 10 Web Design mistakes that can increase your bounce rate. 

Check Out These 10 Web Design Mistakes 

1. Content Overload 

Sometimes, too much information can be overwhelming. Content overload can have a repelling impact on your website’s visitors. As the best web design company in New York, we suggest keeping your Content to a minimum. Crisp Content increases your customers’ understanding ability and propensity for engagement. 

2. Poor Quality of Image

Visual connection is an essential aspect of determining the appeal of your website to customers. If the images on your website are low resolution, visitors might fail to recognise your products and services properly. 

We will help you insert only high-resolution images along with appropriate sizes, colours, and pages to be included. 

3. Slow-To-Load Page 

Slow-to-load pages are a major consequence of faulty web designs. In this fast-paced digital world, web pages that take time to load can repel online users. Too much flash content on a website increases loading speed. 

As your marketers, we will remove and reduce excessive flash content to improve the speed of your website. 

4. Unpleasant Ad Campaigns 

Unorganised scheduling of ad campaigns can impose adverse effects on consumers. Web Designers often avoid consumer sentiments for different brands, and the inclusion of specific ad campaigns causes repulsion. 

As a digital marketing agency in New York, we extensively focus on the behavioural instincts of local customers. This helps us to draft customer-centric ideas and deliver appropriate advertising concepts. 

5. Thin Web Content 

Thin Content refers to the website content that has little or no value to users. Search engine algorithms give lower rankings to websites with thin or filler Content.

We apply suitable SEO strategies to flush out thin Content and modify it to fit trends according to recent market trends. This will increase your ranking and decrease the potential for bounce rates. 

6. Disproportionate Contribution to Different Pages 

A balance in business planning tends to deliver greater success. However, disproportionate contributions on different web pages reduce website ranking. 

As your marketers, we evaluate engagement analytics in your separate pages and determine whether there is disproportionate Content. This will help you, as a brand, modify necessary Content and acquire a lower bounce rate. 

7. Misleading Titles and Meta Description 

Meta titles and descriptions accurately summarise the Content of your web page. Misleading meta information can reduce your web page’s ranking and decrease customer engagement. 

As the top web design company in New York, we ensure connectivity between meta information and your website’s content. This will help your web operators initiate higher customer engagement and effectively reduce bounce rates. 

8. Frequent Blank Links

Sometimes, blank links can occur due to the removal of certain products from the website or mismanagement of the backend. If the number of blank links exceeds, then your website’s user flexibility will decrease. Only frequent modifications of page links can flush out excessive blank links and replace them with effective ones. 

9. Presence on Single-Page Site 

Easy product accessibility is the key to achieving higher business success. However, websites that fail to appropriately optimise their home or landing page receive lesser customer engagement. 

As your digital marketers, we will ensure easy navigation between your product, home, and landing pages. Quick clicks with direct accessibility to products are likely to generate higher customer engagement and reduce bounce rates. 

10. Lack of Mobile-Friendly Aspect 

Smartphone users across international markets commonly prefer flexible navigation through online websites. Excessive flash content and congested web designs reduce mobile friendliness of your website. 

As the best web design company in New York, we ensure that your website is compatible with different mobiles. Your website needs to be hosted across various operating systems, irrespective of location or device. Inclusive technicality will increase your website’s budget-friendliness and bounce rate.

Wrapping Up 

At Exnovation, we actively analyse different analytical distributions of your web page. Your online businesses can acquire maximum client engagement only with the right strategy for designing a compatible website. Keeping in mind the concept of bounce rates, we will modify and remodify the Content, advertising, and analytics of your web pages. 

Remember, the success of your web page will always depend on how up-to-date you have been.