Today, LinkedIn is one of the most popular platforms, along with Facebook, Twitter and Instagram. But did you know that this network, of a more professional nature, is not only used to connect with people in your work environment? With a well-thought-out strategy and the resources it offers, you could promote your services or products

LinkedIn is a great way to get new B2B clients. But if you don’t apply the right LinkedIn strategies, you’ll miss out on generating leads and sales.

What do we talk about when we refer to LinkedIn strategies? What are the objectives of a LinkedIn strategy? What are the different strategies that exist, and how to propose them? In this post, we will take a look at different growth strategies for LinkedIn.

We’ll also give you tips on how to get the most out of LinkedIn for your business. Whether you are an amateur or an experienced LinkedIn user, this post is for you. Stay tuned… As we are about to dive into the world of LinkedIn Marketing!

Marketing on LinkedIn: Why Choose this Platform?

According to Google Search Trends, searches for the term “LinkedIn” have increased more than 212% in the last 12 years. This means that more and more people are interested in this platform, and there are more opportunities to reach professionals from different sectors. Furthermore, it is not a pass-through platform: 40% of users access it daily and generate around 1 billion interactions per month.

If you thought LinkedIn is a passive network, you’re wrong. People not only upload content related to their work achievements but also share tips, job offers, motivational phrases, cases and invitations to professional growth events. Many brands have chosen this channel as one to disseminate corporate information that helps them grow: regarding their identity, mission, vision and advice to connect with the professional community. The best digital marketing in Gold Coast does that for you through this social network.

If your business’s target group is millennials, you’re in luck: this age group represents more than half of LinkedIn users, so it may be easier to reach them through this medium. And not only that, but 11 million users are millennials in decision-making positions.

And if you are still wondering if marketing on LinkedIn will be effective, we have another piece of information that will surely convince you. The leading digital marketing companies in Gold Coast reported that this professional social network is 277% more effective at generating leads, compared to Facebook and Twitter. And if your business is B2B in nature, the same report indicates that respondents affirm that 80% of their networking leads have come from LinkedIn.

7 Different LinkedIn Strategies to Boost Your Marketing

Although this may seem like a completely different social network from the others, marketing on LinkedIn is not difficult. The only thing you need is to pay attention to the details, put together a strategy focused on your type of client and know the tools that the platform offers you as a creator, to be able to exploit them. Below, we will present you with a list of 7 tactics that you should follow to get started having the best LinkedIn digital marketing in Gold Coast.

Strategy No #1: Your Personal Account

Whether your business is B2B or B2C, you need to create a company page. Your profile as a professional is fine for managing your work affairs, but when it comes to your brand, you must separate it. From a brand profile, you will have different tools to reach people and convert them into customers with your LinkedIn marketing strategy. To maximize your visibility opportunities:

Keep in mind that the more you post from your personal page, the more people will see you as an expert in your domain.

That being said, some conditions must be met for this strategy to be successful:

• The content you post should be interesting, valuable, and relevant to your goal.
• It should not be too promotional or sales-oriented as this will put people off.
• You should also be careful about the tone of voice you use: stay professional but try to also be personal to create a connection with your audience.

Strategy #2: Generate More Traffic from LinkedIn Groups

LinkedIn groups can help drive traffic to your website and attract new followers. Simply share relevant content in groups to capture interest and encourage clicks to your site. This method, though time-consuming, can be effective for a targeted LinkedIn marketing strategy.

The key here is to find groups relevant to your business, post interesting and valuable information, and be active in the discussion. Doing this right could be one of the best LinkedIn digital marketing strategies in Gold Coast.

Don’t forget that people are in LinkedIn groups because they want to learn new things or solve problems, so make sure your content helps them do just that.

Strategy #3: Use LinkedIn Ads to Generate Leads

If you want to go further with your lead generation on LinkedIn, and you have a budget to invest (Always calculating the ROI!) and if you want quick results, you can use LinkedIn Ads.

LinkedIn ads are a great way to generate leads as well as get traffic to your website.

There are different types of LinkedIn Ads:

• Sponsored Content: This is the most common type of LinkedIn Ad. It is a post that you are paying to position in front of a larger audience.
• Text ads: These are small ads that appear in the LinkedIn sidebar. They are less intrusive than sponsored content – but they are also less effective.
• Display ads: These are banner ads that appear on different pages or spaces on LinkedIn. They are very intrusive but can also be very effective if done well.

The key to a successful LinkedIn Ads campaign is having a clear and precise offer, an irresistible headline, a great image and a strong call to action.

Don’t forget that you are competing with many other brands for attention, so make sure your ad stands out! Be the best LinkedIn digital marketing in Gold Coast!

Strategy #4: Contact your Leads Directly Using InMail

In B2B sales, InMail on LinkedIn is the best way to reach decision-makers directly, even if you’re not connected. There’s no limit on the number of people you can contact.

The key here is to write a great InMail that grabs attention and makes them want to know more about what you offer, to convert them into 1st LinkedIn contacts.

The best way to do this is to focus on the benefits they will get from working with you, rather than listing all the features of your products or services.

To do it efficiently, similar to an email, pay attention to:

• The Subject Line: Concise and attractive.
• First paragraph: Find a catchy phrase to break the ice, introduce yourself, and be friendly.
• Your CTA: Like request a meeting, subscribe to a webinar, etc.
• Signature: Professional, with a logo if possible.

As leading with the best digital marketing tactics in Gold Coast, Exnovation is well-versed in best practices when sending sales messages on LinkedIn!

Strategy #5: SEO and Advertising as Marketing Strategies on LinkedIn

This is the best digital marketing tactic to position yourself organically in Gold Coast in search engines; it is necessary to include an SEO strategy in your LinkedIn marketing plan. This will help you appear first for your brand name, but also a keyword search on Google. For example, if in the title of your page you put ‘Sports articles sportaction’, your page may appear if you type “sportaction” in Google, but also if you put ‘Sports articles’. To optimize SEO:

• Find a keyword that encompasses your services and use it in your URL and brand name.
• Try to have all your posts mention the keyword.
• Name the photos you upload with your keyword.
• Add hashtags to your posts.

Strategy #6: Develop a Company Page

A company page is a great way to showcase your brand on LinkedIn and generate leads.

Another point of interest is that you will get access to your Marketing tool and company page analytics.

To create a Company Page, you must first have a personal profile on LinkedIn. You can then go to the “Work” section of LinkedIn and click “Create a Company Page.”

Once your page is created, make sure to:

• Add a great cover and profile photo that represents your brand.
• Complete all sections with relevant information about your company.
• Publish interesting and valuable content regularly.
• Engage with your audience by responding to comments and messages.
• Company Pages are another great way to publish content on LinkedIn, aside from personal accounts.

They should be part of any content strategy in the professional network.

Strategy #7: Facilitates Contact

It is very tedious to try to communicate with a company and not find information about it. Transparency is the best policy today and the best LinkedIn digital marketing strategy in Gold Coast, so a great recommendation is to show that they can reach you quickly and effectively. To do this, promote your website on this social network.

You can also take advantage of LinkedIn tools and modify your URL so people can find your page faster.

Conclusion

There you have it. These are our 7 best LinkedIn strategies to generate more leads. If you want to save time and get more leads on LinkedIn, you can count on the professionals at Exnovation, our leading marketing agency. Or social media team will guarantee your LinkedIn campaign a success. To learn more about how we can help you generate more leads on LinkedIn, check our other  articles or connect with us directly.