Websites are one of the key prerequisites of e-commerce businesses, as they enhance accessibility and create an effective brand presence. However, establishing an effective online presence requires something more than a simple website. The well-researched business strategies must bolster every step of website development so that businesses can easily meet their predefined aims. The article discusses different solutions to avoid significant mistakes when making websites, focusing on the strategic aspects of website development.

1. Complicated Website Navigation

Users looking for the product must find it after two to three clicks. That much efficiency should be the navigation of your e-commerce website. Otherwise, the users will be motivated to leave the page and search for other options, resulting in an increasing bounce rate.

Complicated website navigation systems can confuse users, and they may lose track of the link they once found suitable. Poor navigation systems can also cause you to lose potential customers and make your business unprofitable.

To avoid undesirable circumstances and business outcomes, the reputed web design companies in New York ensure that the navigation menu is easily accessible and visible. You must include all the links to relevant categories under the navigation menu. Users must find the necessary products and categories under the navigation menu to keep track of searches and essential product details.

1. Complex Check-Out Process

The most common mistake eCommerce companies make is complicating the check-out process. The users navigating the website will add various products to the cart. The real challenge remains in buying the products included in the cart list.

The best way to overcome the challenge is to simplify the check-out process. The process must be two pages long. One page will include billing details, delivery date, and pricing details, and another page will allow final confirmation and payment.

The best web design company in New York, Exnovation, ensures that users do not have to scroll to view the shipment and payment details. The company follows a two-columned page to offer better visibility to users and make the payment process more accessible.

1. Poor Product Description and Image Quality

Users want to be 100% sure about the quality of the products they order online. Therefore, posting hazy or unclear product images will not attract people to buy the product. The users must be able to zoom the image to examine intricate details about the products, which will help to assume the quality they will receive.

Remember, shoppers want to scrutinize every detail of the product to justify the price they have to pay. Therefore, posting only one image about the product will not be helpful. At least three to five high-definition images identifying different aspects of the product will influence consumers to buy it. 

Moreover, the product description should also include all the intricate details about the product while maintaining the communication style appropriate for the target audience. Do not forget to include size charts, 3D videos, and zoom-in facilities to aid in making decisions.

1. Illogical Product Categorization

Improperly categorizing the products available will leave customers roaming around the web pages to find what they are looking for. Dissatisfied customers are detrimental to maintaining overall positive brand health.

That is why successful web design companies in New York first make lists of all the products the respective e-commerce companies sell. Then, companies categorize each list based on different types of consumer demand, product details, and other attributes.

The key focus remains on making it easier for users to find the products they are looking for. Using keywords to promote search ranking plays a secondary role in product categorizations. The easier it will be for consumers to keep track of their searches, the more favourable their behaviour will be in placing a purchase order.

1. Inadequate Use of CTAs

Proper use of call-to-action is a must to increase the conversion rate in any e-commerce website. E-commerce businesses consider that showing varieties of high-quality products with price tags will help drive the attention of consumers. It is necessary. However, without proper use of CTAs, users will not proceed to the check-out page.

The reputed digital marketing agency in New York  follows specific delicate measures in using CTAs. 

• They ensure the buttons are actionable. The descriptions written on the buttons have slightly larger text than the text size of the rest of the text used on the page.
• Color plays a key role in grabbing users’ attention. However, using very flashy and vibrant colours will make the website less impactful.  
• They keep the position of the CTA button in such a way that it makes the buttons accessible across different screen sizes.

Incorporating little changes and emphasizing the CTA buttons makes a big difference. It also helps the e-commerce website stand out from the other competing sites. 

1. Forgetting to Build Your Brand

Brands are assets to e-commerce companies. People are willing to pay a high price if they perceive the brand’s high value. Many digital marketing agencies in New York do not consider developing the brands of e-commerce businesses while creating their websites. There are many reasons, such as budget constraints, limited contract scope, client-side disagreements, and others.

However, building the brand of an e-commerce website is one of the critical criteria for staying ahead of the competition and increasing the conversion rate. That is why the reputed digital marketing agency of New York offers something valuable at every communication point with the consumers. The agency engages with users through social media, website chatbots, email, and other communication channels to project the superiority of the e-commerce company in terms of promptness to respond, product knowledge, customer service, customer satisfaction, and other vital factors. 

The sole aim remains to gradually create an influencing brand presence in the consumer space so that the target audience readily accepts the brand and buys its products and services. In the challenging period, a successful brand presence helps e-commerce businesses sustain profitably. 

1. Poor UX Design

Customers demand convenience. Therefore, designing an e-commerce website with a complex navigation pattern will not offer customers a delightful experience. Thus, digital marketing agencies in New York invest time and effort into understanding consumers and their purchase behaviours.

The agencies subtly balance SEO optimization and improving the UX designs of e-commerce websites. They use descriptive names of product categories, which include SEO keywords, while effectively maintaining parent categorization and subcategorization to improve information hierarchy. 

The agencies also use internal links to engage users in the e-commerce website pages. However, for effective navigation, they mention key links in the footer section. Search filters to select products based on price, size, type, and other factors are another ingredient in offering better UX design.

Conclusion 

The goal of e-commerce companies is to influence consumers to buy their products and increase customer conversion. Therefore, an effortless check-out process and convenient payment options are two critical criteria that e-commerce companies should not neglect. Offering same-day or one-day delivery facilities makes consumers willing to pay extra prices to avail themselves of the service. These are the very crucial value additions that e-commerce businesses must offer to retain consumers, increase business, and sustain profitability. The reputed web design company in New York, Exnovation, helps businesses take the proper strategic steps while improving consumer experience across every interaction with the business.