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Capitalise on Local Traffic with Google Local Service Ads

by | Jul 19, 2024 | SEO

Need help while looking for the nearest hardware shop? Need help to choose the best takeaway service town? Google Local Service Ads are here to your rescue. 

Google Ads Platform puts local businesses at the top of search results and allows you to learn about local services quickly and in a minimum amount of time. 

If you are a business owner looking to increase your online visibility, Google Local Service Ads can be your best choice. As the leading PPC Agency in Baltimore, we at Exnovation can provide you with the right guidance for optimising Google Local Service Ads. 

Continue reading this blog to capitalise on local traffic with the strategic use of Google Local Service Ads. 

How Google Service Ads Help 

Establish Direct Connections with Customers 

Google Service Ads establish direct connections with customers by providing high-ranking facilities based on search results. Customers can reach you instantly with one click on the webpage icon or dial up your displayed mobile number. You won’t have to wait for website form submissions anymore and instead acquire readily available services. 

Acquire Qualified  Leads 

Google Ads pre-qualify leads and ensure that they are in your service areas. This strategy reduces any additional charges of running online marketing campaigns without getting fruitful results. 

As one of the best SEO companies in Baltimore, we will host Google Service Ads to increase your local business’s online visibility. Say goodbye to the congested website ranking; Google Service Ads will help you reach maximum leads. 

Provide Pay-Per-Lead Advantage 

A pay-per-lead advantage arises when a potential customer contacts you through your online advertisement. This strategy helps deliver a budget-friendly way to target high-intent leads. Moreover, you can track your Return On Ad Spend (ROAS) more accurately to understand actual client conversions. 

For a widespread reach across local traffic, here’s how you can optimise Google Local Service Ads. 

5 Ways to Strategize Google Local Service Ads

1. Target and Optimise as per Service Sector and Location 

Specifications always help generate higher marketing leads. You need to clearly include descriptions, pricing, and relevant product details. Be specific about your service area and include regional and customer-specific suggestions. 

Let your potential customers know what kind of problems you solve and how you can help them. Make sure you include all details to ensure that you are connecting with customers who can realistically serve. 

2. Update Necessary Contact Information 

Readily accessible contact information will help your customers communicate directly about requirements. As a top PPC Agency in Baltimore, we can help update necessary contact information in a synchronised manner. 

For instance, if your local customers prefer to connect via Facebook rather than contact numbers, we will update Facebook IDs at the top. This makes it easy for your customers who are highly interested in connecting and booking your services. 

3. Highlight Reviews and Ratings 

Customer reviews determine the efficiency of businesses’ products and services. Google Local Service Ads allow you to highlight reviews and ratings as an indicator of quality and competency. 

Highlight positive customer reviews and ratings on your profile to build trust and establish credibility with potential customers. Word-of-mouth marketing can go a long way, and customer reviews have the power to enhance your business reputation. 

4. Include Qualifications and Certifications 

Google Local Service Ads allows you to include your qualifications and certifications as the source of experience and authenticity in the market. As your SEO Company in Baltimore, we will help you showcase relevant certifications that are necessary to be highlighted in a particular market.

5. Upload Relevant Photos and Videos 

Usually, appealing photos and videos help attract higher customer engagement. Google Local Service Ads helps showcase the necessary photos and videos to showcase your work, your customers, and your team. 

High-quality visuals will help attract customers who are looking for interiors, aesthetics, or images of certain products. Moreover, images prove that your online business is authentic and that customers can trust it without risks of fraud. 

Points to keep in mind while considering Google Local Service Ads

  • Your business needs to meet customers’ specific product and service requirements and satisfy popular search results. 
  • Your business cannot violate any legal policies of online advertisements. 
  • It is necessary to abide by specific certifications, licensing and insurance requirements for particular products and services.
  • You can offer badges for different types of services that can help build trust among targeted customers. 

Key Takeaways 

Competitive markets require high visibility across preferred online platforms. We at Exnovation can optimise Google Local Service Ads according to individual business requirements. Whether you own a plumbing company or a food business, Google Local Service Ads can cover it all. 

Our digital marketers will ensure that your products and services receive maximum customer engagement. Remember, transparent connectivity and easy accessibility of products and services will help you acquire high competency.

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