After structuring, writing, and uploading content, your website is finally ready to receive the countless users who surf the Internet. However, when you type the name of your site into the search engine, it doesn’t even appear. Sound familiar?

Don’t worry! All of us who have launched a website have been through it. That’s why today we will teach you the formula for success to appear on Google: indexing.

In this article, we will talk about how digital marketing agencies in Baltimore use indexing on Google, what it is, why it is necessary, how it works, and what steps you should follow to quickly and correctly index your website on Google in an SEO strategy.

Let’s go!

What Does It Mean to Index a Website On Google?

Let’s start the discussion by clarifying what indexing in Google means.

In simple terms, indexing a website means that said site is part of the Google index. That is, it will be available in its catalog and will appear as a result of the SERP when a user performs a search.

Simply put, if your page is not indexed, it will not appear in the search results no matter how hard you try.

Once Google knows the existence of your website and adds it to its index, with all its pages and content, you can say that your page is indexed.

Why Is It Necessary to Index a Website In Google?

Since almost 90% of the traffic on the entire Internet is channeled through Google, it is necessary to be there if your digital marketing agency in Baltimore has a Digital Marketing strategy, right?

Through indexing you ensure that your website will appear in the search results. Without it, Google simply will not know that you exist.

Let’s review a little. When a user does a search, Google uses a large index to quickly review all the websites that contain relevant information for that search and display them based on their SEO ranking by SEO services agencies.

As you can imagine, if your site is not in that index, Google will not be able to consult you and, therefore, will not be able to display your page as a result of a user’s search.

Without users visiting your page, no one will see your content organically, and lead generation and sales opportunities will decrease.

How Does Indexing Work on Google?

But how does Google recognize new websites and feed its index? Well, the process works in three stages.

1. Crawling

Like every search engine, Google has a crawler software called Googlebot that constantly browses the web, looking for new pages or updates to existing pages in its index.

Googlebot discovers new web pages when it finds them linked to sites it already knows or when webmasters provide it with information through sitemaps.

2. Indexing

Once it discovers new pages or updates, Google interprets its content, classifies it, and adds it to its index, that is, indexes it.

From that moment on, the web page is in Google’s gigantic database, available to appear when a user performs a search on its topic.

3. Publication and Positioning

The final step occurs when a user performs a search and Google, through its algorithms, identifies among its index which is the most relevant answer to their query, whether it be websites, images, or videos.

Steps to Index a Website in Google

It’s time to move from theory to practice. Here, you will learn how Baltimore digital marketing services correctly index a website on Google. Follow them carefully!

1. Configure Google Search Console

Google Search Console is a free Google tool that provides information about the indexing status of web pages.

It shows configuration errors and web analytics data with which you can identify optimizations to be made on your site, so it is the first step you should take.

2. Create the Sitemap

A sitemap is, as its name indicates, a map of the website that shows information about the pages and content of a website and their relationships.

The file contains the URLs of your website ordered hierarchically, which makes it easier for Googlebot to crawl and index.

3. Create the Robots.txt File

The function of the robots.txt file is basically to tell Googlebot which pages and content it should crawl and index and which it should not.

It is used to prevent pages that you do not want to appear in the SERP from being displayed as search results.

4. Add Quality Content Frequently

When you add new content or update existing content on a regular basis, it shows Google that you are constantly making changes to your site, which will force Googlebot to crawl your page frequently.

This is beneficial to easily index new content in a matter of hours or minutes.

5. Implement a Backlink and Link Building Strategy

Get websites that Google recognizes to link to your page or link relevant content from these sites in your posts. Don’t buy fake links; go for backlinks with great authority and relevance.

Likewise, if you have new content, link it to another URL on your site that is already indexed and positioned.

6. Watch for Broken Links

If Googlebot detects that a link or URL on your website does not lead anywhere, its indexing work will be complicated.

Digital marketing agencies detect broken links and create redirects to avoid compromising the user experience.

7. Optimize the Organic Positioning of Your Website

Indexing is the previous step to positioning, and one would not make sense without the other. What is the point of appearing on the seventh page of results if 75% of the clicks stay on the first 5 results?

Final Words

Having a well-positioned website improves your domain authority and shows Google that your content provides value. Exnovation, a top digital marketing agency in Baltimore, knows that search engines love that, and that’s why it will quickly and smoothly index all your new content. Contact us, and we’ll give your business the boost it needs.