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Cutting through the Hype: Understanding Popular Marketing Buzzwords

by | Jun 17, 2024 | Digital Marketing | 0 comments

best digital marketing Gold Coast

It is common for marketers to create a familiar bond with the keywords that are mainly used. Buzzwords are strategically formed to make marketing campaigns more flexible. 

What are buzzwords? Just like you use popular terms while texting, digital marketers call common keywords and key terms Buzzwords. These words have dominated different technical fields, from SEO to PPC to CRM. 

We at Exnovation will provide you with a comprehensive idea of the popular marketing buzzwords currently capturing the digital era. Here’s how you can effectively use them to create marketing wonders for your business. 

Know About Marketing Buzzwords for Better Promotions 

1. Content Marketing 

Content marketing is the key to directly engage with targeted audiences and potential customers. Digital marketers implement User-Generated Content (UGC) to increase visibility and customer preference for marketed content. 

At the best digital marketing company on the Gold Coast, our expert marketing professionals implement UGC to incorporate trending keywords. UGC is generally created by analysing customer data published across social media and websites. 

UGC-enabled content marketing allows marketers to promote trending topics across popular online platforms. In return, your website ranking increases, generating higher organic traffic. 

2. Brand Storytelling 

Some brands focus on creating an emotional connection with their customers. That’s when the buzzword Brand Storytelling comes into the picture.

Brand Storytelling supports your marketing efforts in narrative form. This helps convey messages directly to your customers and connect sentiments with the brand’s mission. 

3. Influencer Marketing 

Influencer marketing is one such buzzword, dominating digital platforms. Brands selling products actively use influencer marketing to promote services. 

Influencer marketing helps raise brand awareness and reach your target audience. For instance, the best digital marketing in the Gold Coast will focus on connecting locally popular influencers. This will attract local customer attention and enhance your profitability in the long run. 

4. Earned Media

Whether it’s social media marketing or blogging, earned media has gained popularity with a widespread customer reach. Earned media is commonly termed word-of-mouth marketing. Word-of-mouth is similar to client testimonials, which are showcased in the form of promotional posts and campaigns. 

Audiences consider earned media as a trusted source of information. Our marketing experts ensure that word-of-mouth marketing is predominantly performed across popular media channels. So your business gains maximum trust among your existing and targeted customers. 

5. Key Performance Indicators (KPIs) 

What’s common for all digital marketing strategies? Well, KPI is the foundation for all types of promotional campaigns. 

KPI stands for Key Performance Indicators, which allow your business to set targets, identify shortfalls, and develop improvement measures. As your digital marketing company in the Gold Coast, we build market, customer, and business-specific KPIs. 

Buzzwords like KPIs identify your organic growth, clicks, conversions and downloads and determine your existing and potential competitiveness. 

6. Customer Journey 

Popular buzzwords like customer journey refer to the stages from client interaction to conversion and repurchasing process. Digital marketers evaluate customer journeys to identify the efficiency of promotional campaigns in targeting and conversions. 

We evaluate your customer journeys to observe individual and mass choices or preferences for diverse products and services. Customer Journey Maps help us draft general and personalised marketing campaigns to maximise client conversions. The more your marketing campaigns get personalised, the more client conversions will arise. 

7. Conversion Rate Optimisation (CRO)

Not all visitors to your online page get converted, and at times, actual customer numbers are significantly lesser than the number of visitors. The visitors who proceed to the final purchase process and contribute to a company’s sales target indicate client conversions. 

As marketers, we use buzzwords like CRO to identify and optimise your client conversions. We optimise your website according to targeted customer preferences and increase the percentage of visitors who make the desired action. 

CRO helps us analyse the user behaviours of different customer segments and make data-driven changes to your website. As your website becomes more user-friendly, client conversion rates automatically increase. 

8. Growth Hacking 

Growth Hacking is a new marketing buzzword that involves low-cost promotion to attract customers. As the best digital marketing company in the Gold Coast, we apply growth hacking to prioritise and initiate innovative growth strategies.

We perform extensive market analysis to identify competitors’ strategies and draft promotional campaigns to support emerging demands. Our growth hacking will increase your target-setting pace and improve your online ranking across domestic and international networks. 

Wrapping Up 

Marketing is an evolving field, and to sustain marketing growth, all you need is a detailed business analysis. We at Exnovation believe that the best marketing campaigns can be derived through creativity and accurate analysis. 

Whether you are focusing on social media or SEO, a detailed market evaluation of customer choices and preferences is required. Our marketing guide will ensure that your business gets maximum customer attention without compromising service quality.

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