The importance of web design and SEO lies in the fact that, when we invest in site development, we want it to be very presentable and search engine friendly, with pleasant visual elements, as well as offering functional, simple, and intuitive navigation.

All of this is part of the concern to offer a good user experience. However, can we reconcile this approach with SEO services and techniques?

Although there are several challenges when integrating search engine optimization and web design, web design agencies in the USA are always looking for this combination since it is very viable and necessary.

This becomes clear when we understand the importance of creating attractive pages for both people and search engines while better understanding the design errors that affect their optimization.

Would you like to know more? So, read to the end.

Why Combine Web Design and SEO?

There are many opinions in favor of considering SEO and web design as allies when creating an extraordinary website. Let’s look at 5 of the main reasons to balance them.

1. Most Web Traffic Usually Comes from Organic Searches

For most web design and development companies, organic search accounts for an average of 50.1% of website traffic.

This means that no matter how effective a paid traffic strategy is, natural searches are the ones that ultimately attract more visitors to your website. Therefore, we must look at SEO as an excellent opportunity to optimize our pages and strengthen this channel with a greater probability of attracting prospects.

If your company already has a website, blog or ecommerce for a while, check your web analytics tool. It is very likely that organic traffic is your greatest channel for acquiring visitors. That is why it is important to have an SEO-friendly web design.

2. The Appearance of Your Website Reflects the Company’s Commitment

When we access a page and notice a carelessness with the choice of design, fonts, colors, images, and other visual elements, it is common to assume that the brand is not committed to providing a good experience to its visitors.

Therefore, it is essential to invest in website design services to have a quality website with a design in line with the company’s values ​​and harmony with the characteristics of the buyer persona.

3. Poor Design Drives Users Away

In addition to damaging the brand’s reputation, a website with a poor visual and user experience usually has an immediate consequence on user behavior: people tend to leave that page.

It is worth remembering that this frustration does not only occur with websites that have a bad design, but also with those that have too many visual elements. To avoid these inconveniences, it is always advisable to work with a web design agency in the USA.

Excessive functionality and images with a resolution far above what is desirable also make navigation difficult and increase the desire to click the Back button. 

4. Certain Technologies Don’t Play Well With Search Engines

When Flash was at its peak, it allowed you to create websites with effects and animations that web standards barely allowed at the time.

The possibilities in terms of design and development were incredible. However, search engine robots cannot crawl this technology, making it (very) difficult to index websites built this way.

Flash is one of the most notable examples, but it demonstrates very well how using a technology that values ​​only the design aspect can ruin the brand’s presence on search results pages.

5. Doing SEO During Website Construction Avoids Rework

As SEO runs optimization, it is common for companies to leave this step for later, when the web design or even the entire website development is already concluded.

It turns out that this requires a number of modifications that could be avoided if SEO was part of the page construction process from the beginning.

What Principles Cannot Be Missed In this Combination?

Now, discover the fundamentals and essential elements that web design agencies in the USA use to create an attractive website for both the person and the search engines.

1. Navigation And Website Structure

A website can be said to be organized in a similar way to a supermarket. We separate products or content into categories and subcategories following a hierarchy. They are available in menus, so that the user can navigate according to what they are looking for.

2. Content Layout

It is already well known that the quality of SEO content is one of the most important factors for Google’s algorithm. Therefore, value the information that your site has to offer.

Keep in mind that, on the Web, we compete for the attention of the user, who probably has several other tabs open in addition to your page. In this context, where each visit to your site can be considered a victory, we must focus on the content and not create additional distractions.

3. Responsive Design

A responsive design—one that has the ability to adapt to the screen size of the user’s device—is a must, especially with the increasing use of mobile Internet around the world. So make sure you value your visitors’ freedom and always offer a pleasant experience regardless of whether they prefer to visit your website from a desktop computer or another device.

4. Use Of Images

The visual appeal of a website is crucial to generating a connection between the visitor and the brand. In this sense, images are important allies to improve the appearance and complement the text content present on the page.

Search engines are not (yet) able to interpret what is in images. For this reason, in terms of SEO, you should include a description of the images you decide to add. To do this, simply insert an ‘alternative text’ using the alt text attribute.

Final Words

The best way to combine SEO with web design is with professional help specialized in both. Exnovation is your solution. We are your SEO specialists, and our web designers are the best you can find. Contact us today and start implementing strategies that will boost your business.