You’re probably here because you want to make a landing page to strengthen your internet marketing efforts. This article can be of interest to you if you’re a marketing expert or an entrepreneur trying to enhance your approach to maximize the outcomes of pay-per-click advertising campaigns. For PPC (Pay-per-click) campaigns, a well-designed landing page is crucial to obtaining a high return on advertising investment (ROAS).

To explain it to you in detail, we’ll discuss the concept and structure of this type of page and look at some good practices Used by PPC agencies. So get ready—we’re starting.

What is a PPC Landing Page?

PPC landing pages are dedicated sites that users reach after clicking on pay-per-click ads. They are designed to convert visitors into leads or customers by encouraging actions like purchasing a product, signing up for a service, or downloading resources.

Unlike traditional websites that serve multiple purposes, PPC landing pages focus solely on increasing conversions and must align with the ad’s promise. The conversion rate, or the percentage of visitors who complete the desired action, measures their success. 

Optimizing these landing pages is crucial for maximizing conversion rates, especially in Google Ads or Facebook Ads campaigns. Testing various elements and structures is critical to achieving the best return on ad spend. PPC marketing services perform A/B tests by making slight variations on these pages, significantly improving the effectiveness of your PPC campaigns.

Anatomy of a Landing Page for PPC Campaigns

PPC firms frequently concentrate more on optimizing the ads than on enhancing the landing page when we want to start campaigns on Google Ads or Facebook Ads. I’ve seen terrible landing pages that have little likelihood of converting visitors, which is a surefire way to get poor results.

A good landing page should function similarly to a well-written narrative. It must lead users on a trip that starts with an attention-grabbing headline and concludes with an engaging call to action.

Successful PPC landing pages are meticulously designed, with each component serving a distinct purpose in converting visitors, much like the most memorable stories. To help you understand some of these critical elements, we’ve compiled a list of components used by Google Ads agencies that you can incorporate into your landing page.

A PPC landing page should have the following components:

Hero image

It’s common to find this type of image at the top of PPC landing pages. Make sure to use one that’s highly relevant to the products or services offered.

Headline

This is yet another essential component that visitors to the page notice. The title should effectively communicate the unique value of your offer and be captivating. Usually, it is positioned above the primary image.

The Subheadline

Use a subheadline that adds more information about your offer and balances the title. This may encourage the visitor to stay on the page longer.

Innovative and Benefit-focused A Copy

Expound on the headline and subheadline to provide extra information about the product, service, or offer. It is strongly advised to employ convincing, imaginative, and easy-to-read text.

Lead Capture Document

Many PPC landing pages’ ultimate objective is to gather visitor data for use in upcoming marketing initiatives. If this is your objective, make a straightforward form that requests only the most important data. The conversion rate will decrease as more fields are requested.

Clear CTA

Make use of action-oriented content and a call-to-act button that is genuinely noticeable and indicates what will occur once they act. 

Social Proof

Testimonials and reviews are essential to building credibility. They show that your product or service delivers on its promises and helps customers satisfactorily.

Trust Indicators

You can display awards or certifications to help increase visitor trust. If you can integrate several of these components into your landing page and create a suitable structure, you will direct visitors to the intended action.

How to Make a PPC Campaign Landing Page

1. Make Use of a Landing Page Generator

The first choice is to use a landing page builder, which provides an easy-to-use method for making landing pages appear professional without the need for coding or editing.

These platforms are perfect for people who seek a quick fix and don’t want to spend time. Most of these solutions include a drag-and-drop editor that makes it simple to move about and change various parts, as well as an extensive library of pre-configured landing page templates. 

However, they do require a subscription fee, and while they are very flexible, they may offer a different level of customization than other options.

2. Use a CMS like WordPress

If you have a website created using a content management system (CMS) like WordPress, consider this second alternative. You can also use these tools to create landing pages for PPC ads.

This is a suitable option for people who are accustomed to using a CMS and possess some technical and digital skills. After installing one, you can easily tweak it by creating a special page through the dashboard. However, this approach could necessitate a more significant time commitment and a steeper learning curve, particularly for individuals who need to familiarize themselves with these kinds of platforms.

3. Hire an Agency

The last option is to consult a digital marketing agency. This can be a great option if you have the necessary budget, are short on time, or want a more professional finish.

Digital marketing PPC agencies usually have the necessary knowledge to create high-converting landing pages and can help you with your project thanks to their experience. They can handle any essential coding, design, and testing work. Even though it could cost more, this alternative can save you a lot of time and work and yield very effective results.

Last Remarks

These pointers assist you in developing a PPC landing page that maximizes the return on your advertising investment by efficiently converting visitors into leads or straight into clients.

The best way to create the perfect PPC landing page is with professional help. Exnovation is your solution. We are PPC specialists, and our web designers are the best you can find. Contact us today and start implementing strategies that will boost your business.