As we approach the heart of 2024, social media continues to evolve at a rapid pace. We have delved into the trends regarding SEO, and now we will discuss what comes next in the field of social media. Do not forget to follow Exnovation, the best digital marketing company in Orlando.

Here’s a glimpse into the hottest trends captivating audiences in the summer months:

1. The Rise of “Long-Form” Content 

While short-form video reigns supreme on platforms like TikTok and Instagram Reels, a counter-movement is emerging. Platforms like YouTube and established content creators are experimenting with “long-form” content (think 15-30 minutes) with a renewed focus on storytelling and in-depth exploration of topics.  The key twist?  These long-form videos are being chopped into bite-sized snippets and teasers for other platforms, driving viewers to the original long-form content for the whole experience.

2. Nostalgia Reigns Supreme:  “Nostalgia Core” Takes Over Feeds

Social media is becoming a portal to the past.  Trends like #Y2KFashion and #90sVibes are exploding, with users recreating iconic looks, revisiting childhood favorites, and reminiscing about bygone eras.  This nostalgia core trend taps into a sense of comfort and familiarity, particularly during uncertain times. Expect to see vintage clothing hauls, retro game challenges, and even themed dance trends inspired by past decades.

3.  “Playful Content” is the New Brand Personality

Gone are the days of overly curated and staged brand content.  Brands are embracing a more playful and relatable approach, utilizing humor, lighthearted challenges, and user-generated content (UGC) to connect with audiences.  Interactive polls, behind-the-scenes glimpses, and even playful product parodies are becoming commonplace. This shift reflects a desire for authenticity and a genuine connection with brands.

As a social media marketing company in Orlando, we can tell you that this “meme culture” has become popular among users who feel relatable, hilarious situations posted by brands and promotes the sense of content directed to younger generations. 

4.  Artificial Intelligence Makes Content Creation More Accessible

The rise of AI-powered editing tools and content generators is making social media creation easier than ever. Apps that can generate captions, add special effects, or even create basic video edits are becoming increasingly popular. This democratizes content creation, allowing anyone, regardless of technical expertise, to participate and express themselves.

5.  Social Commerce Continues its Expansion

Social media platforms are becoming one-stop shops for discovery and purchase.  Livestream shopping events, in-app product recommendations, and influencer marketing are all booming.  Expect to see even more seamless integration between social media browsing and the buying experience.  Platforms are also experimenting with features like augmented reality (AR) to allow virtual try-on experiences for clothing and makeup.

6.  Prioritizing Mental Health and Mindfulness

Social media can be a double-edged sword for mental health. Recognizing this, platforms are introducing features that promote well-being.  For example, some platforms allow users to set time limits for their app usage or offer guided meditation exercises. Additionally, creators are openly discussing mental health challenges and promoting self-care strategies, fostering a more supportive online environment.

7.  Selectivity with Platforms:  “The Age of Focus”

With the ever-growing number of social media platforms, users are becoming more selective about where they spend their time.  Instead of spreading themselves thin across multiple platforms, users are focusing on a few core channels that best align with their interests and provide the most value.  This might involve prioritizing platforms with strong communities, high-quality content, or features that cater to specific needs.

8.  The Power of SEO takes Center Stage

Gone are the days when social media content existed in a silo.  Optimizing social media profiles and content for search engines (SEO) is becoming increasingly important.  This means using relevant keywords, hashtags, and descriptions to ensure your content is discoverable by users searching for specific topics or interests.

As a digital marketing company in Orlando, we have guided several clients across the years, letting them know how SEO is still crucial and also evolving, implying that we knew may probably be useless tomorrow and that we need to embrace new technologies and trends to withstand this evolving landscape.

9.  The Rise of “FinTok” and Financial Literacy

Financial literacy is taking center stage on social media, particularly on platforms like TikTok.  Financial advisors and savvy investors are creating content that educates viewers on topics like budgeting, investing, and navigating the complexities of personal finance. This trend empowers users to take control of their financial future and make informed decisions.

10.  Storytelling is Evolving:  Less Linear, More Immersive

The way stories are told on social media is constantly evolving.  Static images and basic video edits are giving way to more immersive and interactive experiences.  Features like 360-degree videos, interactive polls within stories, and live Q&A sessions are becoming increasingly popular.  This shift reflects a desire for deeper engagement and a more interactive way to consume content.

Future of Social Media

As we move forward, social media will continue to be a dynamic landscape shaped by user behavior, technological advancements, and cultural trends.   These trends highlight a focus on authenticity, accessibility, and fostering a sense of community. 

• The Rise of the Metaverse:  The concept of the metaverse, a virtual world where users can interact and socialize, is gaining traction. Social media platforms might integrate metaverse elements, allowing users to create virtual avatars, interact in shared spaces, and participate in immersive social experiences.
• Focus on Creator Economy and Monetization:  As the creator economy continues to flourish, platforms might offer more robust tools and features to help creators monetize their content. This could include options for subscriptions, tipping, or direct brand partnerships within the platform.
• Prioritizing Privacy and Security: Data privacy concerns remain a major issue. Social media platforms might implement stronger security measures, offer users more control over their data, and prioritize transparency in data collection practices.

The Ethical Considerations of Social Media

As social media continues to evolve, ethical considerations like the spread of misinformation, the impact on mental health, and the potential for social manipulation will need to be addressed. We might see platforms implement stricter content moderation policies and promote responsible social media use.

These are just a few potential directions for social media in mid-2024 and beyond.  One thing is certain: social media will continue to be a powerful force in shaping communication, entertainment, and even commerce in the years to come. Don´t forget to follow Exnovation to keep you updated about the recent trends regarding social media.