Performance marketing is a lot like a blockbuster movie. Everyone talks about the stars (ROI, PPC, and social ads), but no one notices the brilliant supporting cast. These lesser-known tactics might not walk the red carpet, but they’re the secret behind some of the most successful campaigns. In this blog, you will learn about the unsung heroes of performance marketing that deserve a standing ovation.

Influencer Marketing Analytics

Surprisingly, influence marketing is more than just pretty pictures. You may think it is all about likes, comments, and glossy selfies. Well, it’s time to think again. The real magic lies in data, such as conversion rates, cost per engagement, and even sentiment analysis. It’s not just about finding someone popular; it’s about finding someone whose audience vibes with your brand.

For example, You are a local business, and you hire an influencer who genuinely connects with food lovers. Suddenly, your campaign isn’t just a campaign. It’s a movement. Data-driven matching tools can make this happen, ensuring your influencer is a perfect fit.

Native Advertising Optimization

Imagine you’re reading your favorite blog, and suddenly, an ad pops up. But wait, it doesn’t look like an ad. It feels like it belongs there. That’s the beauty of native advertising when done right.

The trick is to keep it subtle but powerful. No one likes a pushy ad, but everyone loves discovering something amazing “by accident.” To make this magic happen, track metrics like click-through rates and time spent on the page. Watch your audience click, linger, and convert without even realizing they’ve been marketed to.

SEO for Paid Search

SEO and paid search might seem like frenemies, but when they work together, it’s fireworks. Here’s the secret: Use your PPC data to find the keywords that are driving results, then double down on them in your organic strategy. Exnovation, our SEO agency in Kolkata, knows how to pair organic SEO and paid advertising methods for business growth.

Now, let’s talk about landing pages. Have you ever clicked on an ad that hyped you up, only to land on a page that made you go, “Wait, what?” That’s a dealbreaker. Ensure your landing pages match the vibe of your ads, and watch your conversions skyrocket.

Programmatic Direct Deals

You can think of programmatic deals as the exclusive club of performance marketing. Instead of competing for ad space like everyone else, you show up in a private marketplace and negotiate directly with premium publishers. It’s not just about looking fancy. It’s about results. First-party data lets you target specific audience segments with laser precision, making your campaigns sharper than a tailor-made suit.

Social Media Retargeting

Remember the time you abandoned a cart full of goodies online, only to see those same products haunting you on Instagram? That’s the magic of retargeting. And it works like a charm. Performance marketing helps kick it up a notch. With custom audiences, our PPC agency retargets website visitors or email subscribers with ads that feel almost psychic. Adding Dynamic Creative Optimization (DCO) to the mix makes your ads get so personal you might as well call your audience by name.

Attribution Modeling

Giving all the credit to the last click is like applauding the goalie for winning the match. What about the helpers in between? Multi-touch attribution paints the full picture, showing how every touchpoint contributes to conversions. For those who love geeking out on numbers, data-driven attribution uses machine learning to identify which channels are truly pulling their weight. Spoiler alert: It’s not always the ones you think.

Small but Mighty Micro-Influencers

Big influencers are cool, but micro-influencers are the show stealers. With their niche audiences and authentic engagement, they bring a level of trust that’s hard to beat.

Bonus tip: Pair micro-influencers with user-generated content (UGC) campaigns, and you’ll have a double whammy of authenticity and reach.

Video Ad Analytics

Creating a killer video ad is one thing, but knowing if it actually works is another. That’s the game-changer. Metrics like viewability and completion rates tell you if people are watching till the end (or bailing halfway through).

Engagement metrics like likes, shares, and comments are the cherry on top. They let you know if your audience is not just watching but loving your content.

Chatbot Marketing

Chatbots are like the friend who always has your back. Need help at 2 a.m.? They’re there. Want to qualify leads while sipping tea? They’ve got you covered. These little conversational wizards can handle FAQs, collect customer data, and even nudge prospects down the sales funnel, all without breaking a sweat.

Why These Underdogs Matters?

The big names in performance marketing might grab the headlines, but these underdogs are the secret weapons that make campaigns truly shine. Exnovation calls itself as provider of the best performance marketing in Kolkata because we can master these tactics. Whether it’s utilizing micro-influencers or mastering multi-touch attribution, these strategies can take your campaigns to the next level.