Driving traffic to a website is one of the challenges that marketers face, but it’s just the beginning. The true test of success lies in whether the website converts those visitors into customers. Unfortunately, the odds are not very high. Although it varies by industry, the global average website conversion rate is only 3.68%. A conversion rate above 5% is not easy to achieve and is something to be very proud of.

On the other hand, this means that there is always room for improvement and growth. Although aiming for a 20%, 50%, or 80% conversion rate is unrealistic, some things can be done to increase conversion rates to amazing levels. Additionally, for some marketers, even a slight increase in CVR can mean a significant jump in revenue.

Exnovation, the expert web developer, aims to enlighten you about how a good web design can significantly boost your site’s conversion rates. Let’s delve into the rationale behind conversion rates and how you can actively work to amplify CVR on your website.

Understand the Conversion Rate

First of all, let’s start with a definition of Conversion Rate (CVR):

CVR is a digital marketing metric that denotes the percentage of website visitors who “convert” by taking a desired action, such as making a purchase, filling out an online form, or subscribing to a newsletter.

In other words, the conversion rate is a relative measure of how many people visited a website or landing page versus the number who visited it and also fulfilled the so-called call to action (CTA).

The type of conversion varies depending on the website’s objective. For eCommerce stores, conversions are defined as purchases. When a buyer clicks “Buy Now” and completes the transaction, this is counted as a conversion. On the other hand, an insurance agency can define a conversion as the moment when a website visitor fills out an online form with their contact information requesting a call for advice.

Conversions can also vary within the same web page. Different pages on the same website usually have different conversion objectives. For example, a conversion on a product page is typically a purchase, while a conversion on a blog page might be when a visitor subscribes to your online newsletter.

The first step to improving your company’s current conversion rate is to know it in detail.

Marketing and PPC Agencies in Adelaide calculate the current conversion rate with this simple formula:

Conversion rate = Total conversions / Total visits

For example, if 500 people visit a landing page and 20 visitors convert, your conversion rate will be:

20/500 = 0.04 or 4%.

Use this figure as a reference, and you can start designing strategies to optimize the conversion rate (CRO) and obtain better results.

Web Design: How to Create Websites that Improve the Conversion Rate.

That your website has a conversion rate that is too low shows that something has not been done completely well in its programming and design. As experts in Web Design Agency in Adelaide, we would like to tell you what the main causes of this poor performance tend to be. Because a low conversion rate will prevent you from getting the most out of your website and, above all, it will prevent you from achieving your goals. Let’s see what it could be due to.

Three ways how a good web design can improve your CVR

1.- Design a Responsive Website

Web traffic from mobile devices has increased by 35% in the last two years, far surpassing that from desktops and laptops.

That your website is not responsive, that is, it does not allow optimal viewing on mobile devices, is a reason that would explain its low conversion rate. Browsing a site where the images or content are not displayed well is a perfectly justified reason to abandon browsing and, in most cases, without taking any action.

2.- Design a Website with a Good CTA Strategy

CTAs or calls to action are key to the conversion rate. Their name makes it clear: they must call, promote, facilitate, and get the user to act on the web. For this reason, it is so important to establish a CTA strategy that encourages actions, as we already told you in this post.

A common advice by PPC Agencies in Adelaide is that a website must have CTAs strategically designed and located so that users perform specific actions such as requesting a quote, subscribing to a newsletter, downloading content, or, crucially, making a purchase.

3.- Design a website with intuitive and simple navigation

One of the things that can frustrate a user the most is trying to see or read online content and finding it impossible due to the number of intrusive elements that prevent it. Subscription popups, popups to download content, banners with advertising, forms, chatbots… We can tell you the same thing if you are looking for content that you cannot find anywhere in the different sections of the website.

The Value of CRO Cannot Be Overstated

Conversion rate optimization is a critical element in digital marketing. When you realize its true value, there is no turning back.

By optimizing and increasing conversion rates, you can generate more revenue with the same marketing budget. Depending on your traffic, even a 1% increase in conversion rate can significantly improve the final results of your online campaigns.

Exnovation already has mastered the techniques to increase your conversion rate. If you need to improve the conversion rate of your website, we invite you to contact us. We are experts in web development and design; we can help you achieve the objectives you set for your site!