SEO is a topic surrounded by various theories and practices regarding ranking factors, penalties, and algorithm updates. There is so much information that sometimes, it is difficult to filter what is true or false.

And, to make things more complicated, this is a dynamic topic.

For example, a technique that worked well a few years ago may have no effect today.

Just as there are useless practices, they still exert significant weight in the search results.

This confusion characterizes SEO myths well. These are some of the biggest villains of Search Engine Marketing professionals in Los Angeles who fight hard to get your site or blog on the first page of Google.

In the world of SEO, myths abound, and many of them have become common practices and beliefs among marketing professionals. However, as SEO experts at Exnovation, we know that these myths can cause a lack of traffic, engagement, or conversions on your website.

In this blog post, we will demystify some of the most common SEO myths, proving that they no longer make sense when it comes to delivering a good user experience and relevance to search engines.

1. Top search results are quick to reach

The first myth to be eliminated is that SEO can deliver short-term results. Just like content marketing, search engine optimization strategies take more time to attract a noticeable return.

That will depend a lot on the competition for the chosen keywords. For example, if you are going to start SEO work on the term “best digital marketing Los Angeles”, you should know that you have to work hard to get space on the first page.

At the end of the day, it is a keyword with enormous competition, with marketing agencies, universities, and specialized blogs competing for the same space.

Therefore, it is highly recommended that you bet on long-tail keywords, such as “digital marketing course” or “digital marketing for beginners.”

In addition to being more specific and segmented, the competition is less. Therefore, the summit can be reached with fewer difficulties.

2. The top is guaranteed after the conquest

If, after a lot of work, you have achieved the top 3 positioning on Google or Bing for one of the keywords, congratulations! Is that a sign that the publication must now be left there so as not to lose the throne? No way!

What guarantees do you have that another competitor is not going to improve an article or a page that lost place in the previous ranking?

It may also happen that the approach you took one year is already outdated for the next. This is like writing about SEO, as new techniques and theories are addressed over time.

Therefore, constantly monitor your pages’ positioning in the rankings and, if necessary, update them with new information and data.

3. Keywords became irrelevant

Many Search Engine Marketing agencies in Los Angeles thought that, after the launch of Google Hummingbird, keywords would lose all their strength as a search factor.

Keywords are still very important since they are still the easiest way for Google to match a site in a search done in its search field.

The difference is that the algorithm became smarter. It knows how to send results for “Futsal” for people who search for “Futsal” and show “notebooks” for those who search for “laptops,” for example.

In short, Google has made the relationship among sites, search results and users more natural. But keywords are still critical in this filter.

4. Guest blogging does not give more results

Many years ago, various posts about the death of guest blogging appeared on websites and blogs that talked about SEO.

The truth is that Google has never condemned the practice of writing as a guest on other pages; in fact, the algorithm finds it difficult to identify a guest post.

The sites being penalized were those that exaggeratedly linked to other pages without providing context or a logical link between the contents.

Google understood this as a malicious practice, causing bad sites to lose positioning and even remove them from its indexing.

Guest blogging is done well, with quality content on relevant pages related to your blog and direct to contextual links, and it continues to work very well.

5. All external links received are welcome

This is an argument that we began to demystify in the previous topic. The quantity of links received from other sites is different from talking about quality.

For example, if you have a blog about football and receive many links from sites about fashion, cell phones, or computing, it can be bad.

In the end, since Google does not see the relationship between these topics and probably between their contents either, it is natural that it understands this as an attempt to deceive the algorithm.

Google has always considered link building one of the main ways to grow in positioning as long as these directions are meaningful and relevant.

6. Meta descriptions are not important

Search Engine Marketing agencies in Los Angeles have heard that meta descriptions (those below the page title in the search results) do not have a direct influence on ranking.

Really, these are not a positioning factor. However, we must remember that they speak directly with the public. They are spaces of up to 160 characters that can and should be used to convince users that they clicked on the titles.

So, if it can influence people’s decisions, why wouldn’t it be relevant to search results?

Exnovation: Your Ally for Effective SEO

At Exnovation, we have a team of highly trained SEO experts who can help you demystify SEO myths and develop an effective strategy for your website. Contact us today to find out how we can help you achieve your SEO goals and improve your website’s performance. Remember: Demystifying SEO myths and adopting a modern, data-driven approach is essential for success in today’s digital world. Exnovation accompanies you on this path.