It’s no secret that video marketing and social media have brought about a huge shift in the way we consume information. Before, the longer the content, the better it was perceived by consumers. This changed thanks to short videos!

A short-form video is how many people, particularly younger consumers, seek entertainment and stay informed. What once was an emerging trend has now become a permanent aspect of how people interact with the world.

In 2020, TikTok, the short-form video platform, quickly became one of the most prominent players in the social media space, with its US users alone increasing to over 91 million months into the 2020 pandemic.

Many other giant social media platforms, Like YouTube and Meta, have followed suit, adapting to the high demand for interactive short videos by adding their own TikTok-like features.

Exnovation, the leading Sydney social media agency, teaches you about each platform’s short-form video feature and tips for using this trend to grow your brand.

What Are Short Videos?

The “official” definition of short-form video is up for debate, but it generally refers to a video that lasts between 10 and 60 seconds.

Short videos became popular largely thanks to social media platforms like TikTok, Instagram Stories, and Snapchat.

This strategy has been implemented by social media marketing agencies that want to do good marketing on social media primarily for two reasons:

Users share videos at an impressive rate—twice as fast as any other type of content. In fact, 84% of consumers are convinced to purchase a product or service after engaging with an interactive video from a brand. Moreover, a remarkable 71% of Gen Z dedicates around three hours each day to watching videos online. And I could go on.

So, what is the value of short videos? We will explain it below.

Why Have Short Videos Become So Relevant in Recent Years?

Short videos surpass traditional media, breaking its limitations and providing a quick, easy way for potential users to consume information. This format encourages a more creative style of communication designed to excite and inspire audiences.

Sydney social media agency campaigns, such as the ones we’ve seen in the form of challenges, such as the “TikTok challenge,” also generate a sense of community, where people try new things together, share ideas, and participate in global trends and competitions.

Part of the appeal of these short-form video formats is that they are immersive and create the feeling of a one-to-one connection.

When executed well, brand efforts on short-form video platforms provide a novel medium for reaching audiences in previously unimaginable ways.

There is a world of possibilities for brands to participate and become part of the place where the trends and conversations that shape today’s culture take place.

Platforms that Are Trending in Short Video Marketing

Without a doubt, this new format is here to stay, and the platforms that are exponentially increasing their growth in the market are mainly:

1. TikTok

TikTok is the leading platform for short-form videos, boasting 689 million monthly users who spend an average of 26 minutes daily, primarily between the ages of 10 and 28. This provides brands with a unique chance to reach younger audiences. TikTok, emerging from a blend of popular apps, namely Vine and Musica.ly, became the most downloaded app in a quarter. A notable example is Crocs, which successfully engaged users with the #ThousandDollarCrocs challenge featuring Post Malone, resulting in 2.9 billion videos and over 3 billion views.

2. Youtube Shorts

YouTube has launched its “Shorts” feature, allowing users to create 15-second videos by compiling clips, adjusting speed, and recording with music hands-free. Despite criticism for its lack of collaboration features and algorithm-driven feeds, it seems Shorts is here to stay, backed by a $100 million investment fund from Google for 2021-2022.

3. Instagram’s Reels

Instagram Reels is a tool from this social platform that allows users to create up to 60-second short videos with effects, stickers, audio, music and other options. It is a format that has become very popular in recent times, as it offers a way to express oneself, entertain oneself and connect with the audience. This allows brands to show their most creative and fun side, generate engagement, increase their reach and visibility, and promote their products or services.

3 Tips to Supercharge Your Short Video Strategy

Short-form videos are meant to be quick and fun. Digital marketing agencies in Sydney use them to provide creative content that is mainly user-driven. As a brand, using this medium has the potential to strengthen your online community, help you attract new types of people, and see more profound levels of engagement. Here are some tips for your short-form video strategy:

1. User-Generated Content (UGC)

Since most content on short-form video platforms is user-generated, brands need to create authentic content. Featuring videos from your followers allows customers to have a voice and share their experiences. User-generated content (UGC) is viewed as 2.4 times more authentic than brand-created content, making it valuable for engagement. In addition, collecting UGC is cost-effective and provides a wealth of content without relying solely on a single team.

2. A Look Behind the Scenes

Consumers increasingly seek personalisation and authenticity from brands, making these factors crucial in their choices. Short videos on platforms like TikTok and Instagram Reels allow brands to showcase their originality and provide insights into their operations. Content can include a CEO’s day in the life, employee Q&As, or behind-the-scenes looks at product creation, just as documentaries reveal surprising production processes. Sydney social media agency makes these videos to captivate audiences, ensuring they stay engaged with your brand.

3. Educational and Informational Shorts

If you’re unsure where to start, educational content is a great option. Share styling tips, makeup tutorials, or travel advice where your brand can showcase its expertise. Be helpful to your audience and assist them in making informed decisions about products. When faced with a choice, which brand do you think a customer will prefer: one with a plain product page or one with an engaging explainer video?

Start Your Short Video Marketing Campaign Today!

Short video marketing is a game-changer for brands looking to elevate their social media strategy. By implementing targeted strategies and optimizing effectively, you can significantly enhance your online presence.

Partner with Exnovation and transform your marketing strategy into a powerful force. Contact us today, and let’s supercharge your video marketing campaign for maximum impact.