In the endless scroll of social media, getting attention is like trying to get the last slice of pizza at a party. If your content doesn’t stand out, it’s gone before you know it. For law firms, it is especially tricky. You want to be taken seriously, but you also need to be interesting enough to keep people from skipping your posts.

So, how do you create social media content that grabs attention without being dry, like a courtroom transcript? In this blog, you will get a guide to law firm social content content that viewers won’t scroll past— no objections.

Ditch The Legalese, Stat!

First rule: No one likes complicated legal jargon. You’re not in court. You’re on Instagram, LinkedIn, or Instagram. Keep it simple and human.

• Use plain language.
• Break down legal concepts with analogies.
• Write like you’re explaining it to a friend, not a judge.

Example: Instead of saying “pursuant to,” try “according to” or “based on.”

Short Videos, Big Impact

When it comes to video content, think snack-sized.

Short, sharp, and to the point. That’s the sweet spot for social media. No one wants to watch a 10-minute monologue about mass tort law.

Tips for law firm videos:

• Stick to 60-90 seconds maximum.
• Start with a hook. Ask a question or state a surprising fact.
• Use text overlays or captions to ensure your point is clear, even if they’re watching on mute.
• Finish with a call to action (CTA): Want more tips? Follow us! Need legal advice? DM us!

Educational Content That Doesn’t Feel Like A Homework

People love to learn, but they don’t love feeling like they’re in a lecture hall. Make your educational content feel engaging and valuable.

How?

• Share quick legal tips: “Did you know that if you’re injured in a car accident, you have two to four years to file a claim in most states?”
• Break down common legal myths: “Myth: I’ll lose my job if I file a worker’s compensation claim. Truth: Employers are not legally allowed to fire you for filing a workers’ compensation claim. Any retaliation can lead to serious legal consequences for the employer.”
• Use Q&A sessions: Go live on Instagram or Facebook and answer questions. Or, just post FAQs with straightforward answers.

Memes & Pop Culture

A little humor goes a long way. Yes, even for lawyers. And guess what? Pop culture references work because they’re relatable and fun.

But here’s the catch: Stay on brand. Keep it professional while still showing your human side. You’re allowed to laugh, but don’t undermine your expertise.

Example post: A meme of The Office’s Michael Scott saying, “I’m not superstitious, but I am a little stitious”, paired with: How many times do you feel about filing a slip-and-fall case?

Client Testimonials That Speak For You

You don’t have to toot your own horn—let your clients do it for you. Client testimonials add credibility and authenticity to your social media. Even better? Use video testimonials. Nothing says “I trust this firm” like a real person talking about how you helped them.

Here’s the key: Keep these real and raw. Overly polished videos can feel scripted and fake. A selfie video shot on an iPhone can feel more authentic than a corporate video with lighting and music.

Pro-tip: End your client testimonial with a clear CTA: “Have a legal issue? Call us today.”

Behind-the-Scenes Content

Let’s be real: Lawyers are often seen as intimidating. Break that wall down by showing a behind-the-scenes look at your firm.

• Introduce your team.
• Share a day in the life of a lawyer.
• Give a tour of your office.

This makes your firm feel approachable and personable. People want to see who’s behind the suit and briefcase.

Bonus Tip: Make it fun! Do a “meet the team” video where each member shares their favorite snack or pet peeve.

Interactive Content: Get People Involved

People love to engage in other’s business. So, give them a reason to. Make your content interactive. This will make it feel less like a lecture and more like a conversation.

Here’s what you can do:

• Polls: “What’s your biggest concern when hiring a lawyer?”
• Quizzes: “Which type of lawsuit is best for you?” (Think Buzzfeed-style for legal scenarios.)
• Story stickers: On Instagram, use stickers like “Ask Me Anything” for live Q&A.
• Giveaways: “Share this post and tag three friends for a chance to win a free legal consultation.”

Hot Takes on Current Events

Is there a major legal case in the news? Offer your professional insights. You’re the expert, after all. But here’s the thing: Keep it brief, unbiased, and factual. No need to start a social media war in the comments section.

Tip: If you’re sharing your legal expertise on a trending topic, follow up with “DM us for more details” or “Book a consultation today.”

Consistency Is Key

You can have the best content on Earth, but if you post sporadically, you’ll lose momentum. Make sure you’re showing up consistently on social media.

• Create a content calendar to schedule posts in advance.
• Post at least 3-4 times a week.
• Mix it up: Videos, images, client testimonials, educational tips, and memes.

Don’t leave your followers wondering, “Did they fall off the face of the earth?”

Respond to Comments & Messages

Social media is a two-way street. Engage with your audience. Reply to comments and DMs promptly. A quick response can turn a casual follower into a client.

Quick Tip: Use short, personalized responses. It shows you’re human and that you care.

TL;DR of This TL;DR Blog

To make sure your law firm’s social media doesn’t get skipped:

• Keep it simple and ditch the jargon.
• Create short, snappy videos with a strong hook.
• Use memes, behind-the-scenes content, and client testimonials to build relatability.
• Stay consistent with your posting schedule, and engage with your audience.

Boom! You’re on your way to building a social media presence that even the busiest scrollers will pause to check out. Need help putting these ideas into action? Well, that’s where Exnovation comes in! Reach out today.