Backlinks are essential for businesses that want to increase page ranking. Companies try their best to develop quality backlinks naturally. However, like any other strategic process, developing backlinks without any effective direction or aim results in unexpected outcomes. There are various ways to generate backlinks, which are the links of websites connected to your website. This article discusses the approach to developing backlinks following the strategies of competitors. Continue reading to learn the opportunities you can gain by studying your competitors intricately and technically. 

Step One: Identify Your Competitors 

The foremost step in uncovering your competitors’ backlinks is identifying as many competitors operating in your niche as possible. While successfully working in any industry, you become aware of the key players with whom you would compete. These players can be industry leaders or potential challengers. However, when choosing your competitors, make sure that their backlink-building capacity and potential links are higher than yours. Following these companies will help you improve your backlink-building strategy for your business.

Therefore,  carefully choosing the competitors follows four primary metrics: industry, niche, page-level competitors, and domain-level competitors.

• Industry: To identify the relevant backlink strategies, look for companies operating in the same industry as your business. If your business offers consulting services, you must identify the leading, mid-scale, and emerging companies offering similar services.
• Niche: The next step is narrowing the number of competitors to make a focused backlink analysis and get the best results. Therefore, identify the businesses that cater to your target audiences. If your business offers financial consulting services, you must search for competitors whose niche is finance. Visiting the competitors’ websites and understanding their target audiences will help you identify potential competitors.
• Page-Level Competitors: These competitors are promoting their websites using keywords relevant to your business. To identify these competitors, follow a simple step.

1. Go to Google
2. Search the keywords you are using to promote your business.
3. Select the companies that show up on the first two pages of the Google search result page.

• Domain-Level Competitors: These competitors serve the niche target audiences your business caters to. The best way to identify these competitors is to use an SEO tool to run a competitor backlink analysis using keywords or your website URL. 

 

Step Two: Analyze Competitors’ Backlinks

The next step of uncovering competitors’ backlinks involves analyzing them. The best digital marketing company in Brisbane, Exnovation, uses various SEO tools to assess the backlinks in terms of domains, number of backlinks, authority, and other factors.

Potential websites have high-quality backlinks and targeting, which will help clients increase their online ranking. Therefore, click each website link shown as a backlink to identify its significance and promote your website.

Search engine marketing agencies in Brisbane require a list of backlinks to improve digital marketing strategies targeting websites that can increase website rank. Moreover, identifying the backlinks helps to understand and gauge competitors’ promotional strategies, which helps to modify SEO strategies to generate better outcomes. 

Step Three: Uncover Competitors’ Link-Building Strategies

There are several ways to follow the competitors’ link-building strategies. Following these strategies will help you explore something new that you were not aware of or thought the approach would be ineffective.

Expert Assistance

Many times, article writers ask for expert assistance to enrich the content of blogs or online information. In this case, you must approach the website owner or the writer to include your content in favour of payments, SEO links, and social media sharing. This will help drive links to your website and increase the website’s social rank.

Niche Edit

In specific scenarios, identifying one or two random backlinks and other pages indicates probably niche edits done through paid links. The best digital marketing agencies in Brisbane reach out to websites that offer niche edits to generate backlinks to the client’s website. Although Google Webmaster Guidelines do not recommend paid links, generating paid links to upgrade high-quality content is justifiable and sometimes the only feasible way. 

Guest Posts

Identifying the potential guest posting websites through competitors’ backlinks helps manifolds. You can approach guest posting sites to post articles and blogs relevant to your business and earn backlinks. Exnovation takes immense care in preparing high-quality content for guest posting and earning backlinks on behalf of the clients. We also ensure that the potential guest posting site has adequate credibility and presence to offer desired results in authentic link buildings and increase social ranking. 

Step Four: Find Your Backlink Opportunities

Once you identify the gap in strategic endeavours between your competitors and your company to develop backlinks, you will gain better ideas to increase backlinks. However, going after all the backlinks you identify will not bring effective results to meet your business goals.

Successful digital marketing companies in Brisbane find potential and creditworthy backlinks and aim to connect client websites with these links. Therefore, they check page authority and domain authority to identify worthy links, as the Google algorithm removes low-value backlinks after a certain time.

What sets apart the reputed search engine marketing agency in Brisbane is developing compelling content and following the right strategy to connect reputed websites to the client’s websites naturally by generating highly credible backlinks. Make sure that website statistics are healthy, and visitors find something valuable after visiting the website. Otherwise, the best SEO strategy will fail to help effectively meet the business goals.

Conclusion 

A successful SEO strategy requires innovatively implementing necessary changes to outperform competitors. However, maintaining authenticity and credibility in every approach is the prerequisite to naturally uplifting the ranking of websites in search engine result pages. Assess your competitor’s backlink strategies as effectively as possible. Take all the precautions while implementing those strategies so that you govern in your comfort zone, mastering the skills you are good at. Take help from us along the process as we guide businesses through various strategic breakthroughs for search engine marketing in Brisbane.