Humans are simple by nature. They are always looking for new ways to entertain themselves. Marketers take advantage of this fact and often promote their products and services in an entertaining manner. A simple way to do so is by posting videos on the social media channels. When you record a video and post it with the intention of moving forward with your marketing goals, it is called video marketing. This sounds simple enough. However, there is more to making a video go viral than just catchy content. It needs to be the perfect blend of content, storyline, relatability, and emotion to be useful for the brand.

In this blog, we will look into the tips you need to promote your brand with the help of video marketing.

Video Marketing Tips For You

Plan The Video Content

Every second of your video counts. This means you can’t just sit in front of the camera and just go with it. A spontaneous and unrehearsed video does have its place, but it is not always desirable. Make a script for the video and practice it beforehand. Create a storyboard. Do a test run. Make sure you are comfortable with the video. If needed, shorten or lengthen the video.

Timing is just as important as the content. Plan a schedule to post all your videos. Make sure they follow the correct sequence and are relevant to your brand.

Focus On Stories

In traditional advertisements, marketers always focus on telling stories through their adverts. It was an effective way to connect with the target audience by showing them content they could relate to. The same can be done with social media. This way, the brand can connect with the audience directly and even interact with them if needed. If you want your videos to be watched, it needs to build some kind of value for the customers. The better you present your stories, the more likely your viewers are going to understand what your company is offering. With the help of Exnovation, our video marketing agency in Sydney, you will be able to create emotional scripts that the viewer will be able to relate to and give positive feedback.

Create A Hook

The attention span of online watchers is short. When it comes to creating successful videos, it is essential to bring your story to life in the first few seconds. The best way to do so is to start with a ‘hook’. A hook is a quick preview of your video. It gives an idea of what the video is about and also piques the viewer’s interest. The thumbnail is also a great way to grab the viewer’s attention, as it creates an all-important first expression. Avoid a blurry and motion-filled shot. The thumbnail picture should be of high quality and should look crisp and clear.

Optimize Videos With SEO Content

It is not popular knowledge, but Google indexes videos, too. When someone searches for your brand or a particular phrase, you have the opportunity to show up multiple times in the searches. The best way to optimize your videos is by including the keywords in the description. You can even add short links with call-to-actions. It encourages people to visit your website or a landing page with a special offer. You can also take advantage of YouTube’s tagging feature. It determines the relevance of your videos and helps them appear under the ‘related videos’ section when viewers watch similar content.

Include A Call-To-Action (CTA)

No matter what type of video you upload, including a call-to-action is essential. It lets you directly engage with the customers and encourages them to engage with the video the way you want them to. A CTA can be anything. It could be asking your viewers to like the video, subscribe to your channel, or even comment on their views. Sometimes, you can even ask the viewers to visit the website, sign up for an event, or purchase a product/service. It should be noted that the end of the video is not the only place to add your CTA. The top three positions are:

• Pre-roll: At the first few seconds of the video, before the main content starts.
• Mid-roll: At the middle of the video, to catch the attention of the viewers when they are most engaged.
• Post-roll: This is the most common placement. You can highlight the CTA at the end of the video to capitalize on the interest of those who stuck to the end.

Understand & Analyze Metrics

This is probably the most important step of them all. You will not be able to evaluate how a platform performs unless you take a look at the statistics associated with it. The views, watch times, shares, likes, and comments comprise essential data that you can use to keep track of your audience’s tastes and preferences. These data also give valuable insights into your target audience’s tastes and the changes in trends. Each social media platform has different requirements in regard to views, which should be monitored continuously and adjusted accordingly.

Lights. Camera. ACTION!!

Video marketing is one of the most prominent ways to promote your brand. It gives the much-needed exposure that some brands need to showcase their products and services and also increase their audience range. If you are trying to make a video for your brand, it can be daunting at first. However, it is important to persist and keep trying till you get the response you need and then continuously improve your efforts thereafter.