You can’t improve what you don’t measure. Knowing what social media metrics are helps you decide if you’re on the right track or need to refocus your strategy.

When you finish reading each one, you’ll be able to answer questions like: Am I reaching more users? How many times have my posts been viewed? Is my community growing?

Do you want to know how social media marketing agencies use the metrics? Keep reading to know more.

Let’s get started.

Reach

One of the most relevant metrics on social media is reach. It is the total number of people who have seen your post. If you want to know if you are reaching new users beyond your current followers, it is essential that you have this data on your radar.

For example, Instagram offers you the number of followers and non-followers you have reached for each post. Is it advisable for your reach to be high? Yes. A high reach suggests that you are reaching further with your content and that there are new users viewing your posts.

Impressions

Reach is often confused with impressions, but they are not the same thing.

When we talk about impressions, we are referring to the total number of times your post has been seen.

While reach refers to unique users, impressions can include multiple views by the same person. For example, a single person can see the same post multiple times, and we would have 1 for Reach and 1, 2, or more as Impressions.

The higher the number of impressions, the more times your content is exposed to users. It is an indicator that your content is relevant and attractive to the public.

A social media marketing agency always pays attention to content with a high impression rate and draws conclusions about why it has performed well. What is special about it? Maybe the image? An eye-catching copy?

Follower Growth

Keeping a close eye on this metric gives you clues as to how your community is growing or shrinking.

If the evolution is positive and constant, congratulations, your content strategy is on track and working. But beyond increasing followers, it is important to build loyalty and get them to interact with your posts. Consider using social media marketing services like Exnovation for this purpose.

Interactions

This metric refers to the sum of reactions, comments, shares, and clicks by users on your content.

Social media marketing agencies use this metric to measure the level of engagement and commitment of the audience to your content. The greater the interaction, the greater the visibility and reach.

Engagement

This is one of the most important metrics, as it measures your audience’s commitment to your content.

Each social network has its own way of measuring engagement, but in general it is done through likes, comments, and shares.

A high level suggests that your content connects with your audience and encourages participation.

Although there is no ideal engagement rate, 3% or higher is considered positive. Do you want to increase your engagement rate? Consider a digital marketing company services like Exnovation for this.

Website Clicks

If you have a link to your website on your Instagram profile, this metric shows you how many times users have clicked on it. It’s an important measure of web traffic generated from Instagram and can be an indicator of potential conversions.

Conversion

This is the number of actions users take after interacting with your content. It’s related to the goals of your social media strategy.

For example, the number of people who have subscribed to your newsletter after interacting with your content, the number of sales, or filled out a form.

CTR (Click-Through-Rate)

The click-through rate is the number of clicks a link in your post gets compared to the number of impressions and measures how often they click on it.

A high CTR suggests that your content is a match for your audience, meaning that in addition to seeing your posts, they are interested in the content and want to learn more.

To increase CTR, social media marketing agencies include clear calls to action and links that provide value.

CPC (Cost-Per-Click)

If you are working with ad campaigns, CPC indicates how much you pay each time a user clicks on one of your ads.

What you are looking for with this model is traffic, which means that the audience clicks on the ad.

CPM (Cost-Per-Thousand)

Unlike CPM, in this case, you pay for every thousand impressions and want to reach the maximum number of people.

Retention

The retention or average viewing time allows you to know the average number of views of your videos.

If you know how users behave with your videos, you can improve them so that they watch them until the end.

Views

If you create videos often, you are probably interested in knowing how many times they have been viewed, right? Well, pay attention to this metric to get an idea of ​​the people who started watching it.

In the case of Instagram, it counts as a view after 3 seconds. However, TikTok counts a view when 1 second has passed in the video playback.

How to Measure Social Media Metrics?

Social media stores data to measure the performance of your content and offer you all the information about your work.

Meta Business Suite has Instagram and Facebook Insights, YouTube Studio for YouTube, and Twitter Analytics for Twitter posts.

In addition, there are other external platforms to measure social media metrics that provide data and allow the integration of other networks without the need to jump between applications.

Conclusion

Now you know what the metrics indicate. However, to get the most out of this data, it is best to leave it to the professionals. Exnovation is one of the best digital marketing agencies with an excellent social media team that will ensure that your brand improves its metrics. Contact us today, and we will get the most out of your social media data and give you the push you need. Call us today!