Focused on an aesthetic approach characterized by simplicity and minimal use of visual elements, minimalist web design has been gaining ground over time. Is it because it catches the attention of Internet users? Perhaps because of its originality? Or because search engines consider it for positioning? Let’s find out!

A minimalist design stands out for its clean, elegant, easy-to-read appearance and simple navigation, which helps readers understand the content and accessibility of the information.

That is, the elements are organized so that the user can navigate without getting confused, lost, or distracted. Did you know that minimizing the number of elements on the page improves the loading speed?

Exnovation, one of the leading website design companies in Australia, explains everything you need to know about this market trend.

A Brief History of Minimalist Web Design

Minimalism is a new trend in web design, but it has long been a concept in architecture, interior design, art, and graphic design. Minimalist design is credited to the Japanese, who like to make designs as simple as possible. The Japanese have the values ​​of balance and simplicity embedded in their traditional culture, and you will notice it in the way they design their homes and communities.

Parallel to the Japanese concept of minimalism, the Western movement of utilizing this design began in the early 20th century, when Ludwig Mies Van der Rohe, a German-American architect, along with other pioneering artists and designers, applied the “less is more” attitude to their works. The concept then made its way to print design and eventually to web and digital platforms.

Minimalist web design began as a response to websites’ visual complexity. Since more elements, buttons, and bright colors on the page did not really attract the audience, designers tried to simplify the sites. After all, the best website designers in Australia know that a complex design would leave users more confused and overwhelmed.

Benefits of Minimalist Web Design

When a website design company in Australia tells about what a minimalist website is and what its characteristics are, it is easy to list all its advantages:

Simplicity and clarity are of the utmost importance. Clutter and complexity have no place. This makes the content easier to understand.

Improves usability and user experience: Essential elements are prioritized to guide the user through content they like.

Focus and direct attention: Thanks to minimalist design, specific elements on the page are highlighted, precisely those that we want our audience to focus on: calls to action specific to products or services, newsletters… It all depends on your objectives.

Improves loading speed: As we said, the simplicity of minimalist design reduces the number of elements that need to be loaded. Isn’t that a significant advantage?

In general, minimalist web design is an excellent option for those who want to create an elegant, attractive, yet easy-to-use and, above all, effective website in terms of conversion.

How To Create a Minimalist Web Design

From theory to practice, what are the keys to this design?

Website design companies in Australia prefer using a simple color palette, focusing on neutral tones such as white, black, gray, and pastel shades. Bright, solid colors create a sense of disorder. Avoid excessive use of images. Only place essential pictures on the website and make sure they are optimized for the website. Remember that they must be of quality and in harmony with the rest of the design.

Maintain an organized design structure. To do this, you have to eliminate everything that is not necessary. On the other hand, both the lines and the white spaces must be correctly balanced. This is how you create that feeling of harmony that works so well.

• Optimize the content. You know, organize it well, make it quality, current, relevant, and easy to understand! In other words, get help from SEO experts in Australia.
• A simple navigation menu. The idea is that the user can find what they are looking for at a glance.
• Only one objective per page. For example, to give information, promote a product or allow the user to perform a specific task.
• The typography must be legible and straightforward. It can be read on different devices and screen sizes.

Conclusion

Minimalist web design is increasingly relevant because of all the advantages we have just mentioned: interactive content, easy navigation, and simplicity and clarity in the content.

But what works best is having a team of professionals who sit down with you to listen to you, who know how to pamper your brand and create the best strategies for it. And I’m not bragging, but that’s what we at Exnovation, excel at. Do you want to know more?

Contact us today so that your business starts to take the right direction.