Exnovation Infolabs
Since 2011
Dulal Chandra Bhar’s Palm Candy

Services Provided:

  • Website Design & Development
  • Search Engine Optimization
  • Social Media Marketing

Technology Used:

  • WordPress 
  • Google Analytics

About the Project:

Dulal Chandra Bhar’s Palm Candy, a 100-year-old food business based in Kolkata, India, has a long-standing reputation for producing palm candies that embody the essence of natural healing properties. Over the years, the company has maintained the traditional Bengali recipe, making their candies a staple antidote for health problems among the Bengali community. 

Our Strategy

Owing to the emerging digital era, we have facilitated a virtual business platform for Dulal Chandra Bhar’s Palm Candy. We have considered building the official website using WordPress to increase user flexibility and high navigability across a broader audience spectrum. Our optimal website management has initiated higher client conversions and greater brand awareness. 

Informative Presentation 

Keeping in mind the nostalgic aspect of the targeted Bengali community, we have maintained visually attractive color coding and infographics. To attract newer generations, we have showcased the cultural heritage possessed by Dulal Chandra Bhar’s Palm Candy. Explicit and connected content about brand and product efficiency has initiated greater client conversions. 

Strategic Search Optimization

Our strategic SEO has enhanced the brand visibility of Dulal Chandra Bhar’s Palm Candy. Data-driven keyword placement has made the searching process easier. Our customer-centric approach is connected to the sentiments of the Bengali community. We have also initiated a modern approach to displaying informative content to raise greater product awareness. 

Social Media Flexibility

Social Media Management for Dulal Chandra Bhar’s Palm Candy has addressed client queries and feedback that have shaped the brand over generations. Combining cultural heritage with modern health management, the social media content of the brand has preserved client sentiments. Our user-centric branding has attracted newer generations, expanding the idea of a traditional business across wider markets. 

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