About the Project:

Star Plus is one of the leading manufacturers of deep-cycle inverter batteries in Nigeria. These batteries are specially designed for multiple electrical purposes across the home, commercial, and industrial sectors. This value-driven organisation’s purpose is to ensure a long-lasting power supply across Nigeria and resolve the prolonged power supply crisis. The company is committed to delivering an environmentally sustainable power supply in the future.

Optimized For Every User

We have recognized the diversity of users across Nigerian markets to understand user flexibility. Keeping in mind the favourability of all user screens, we have inclusively developed and designed the website of Star Plus Battery. Regardless of the device, every user is able to navigate easily through the pages with a seamless experience. Clear navigation, interactive elements, device friendliness, and lightning-fast loading times have facilitated higher client conversions.

Our informative banners, alongside visually appealing infographics, have enhanced online user engagement. The inclusion of brand colors, red and white, has increased the prominence of the brand logo and user attraction towards the website.

Tailored Search Process

User-centricity plays a pivotal role in attracting a target audience in a competitive market. Initially, we observed that online users across Nigeria possessed limited knowledge about inverter batteries. Owing to this, our Search Engine Optimisation has prioritized a user-centric website catering to inverter battery search types. Our strategic keyword incorporation based on buying persona and technical understanding of inverter batteries has increased website visits and clicks per page. Star Plus Battery has been able to drive higher volumes of organic traffic from scratch and build it every year.

Connecting Social Media with Society

Catering to the demands of a consistent power supply across Nigeria, we have interlinked Star Plus Battery’s social media campaigns with users’ socio-economic needs. Our extensive ATL and BTL marketing has raised brand awareness across targeted customer segments. Keeping in mind the national power supply crisis and the idea of influence, we blended creativity with responsible approaches in social media campaigns.

Our Ad Management activities have generated successful results. We relied on the aim to produce consistent content that extensively related to customer needs. This user-centric strategy has helped Star Plus Battery with higher and more consistent online client conversions. It not only improved brand image but ensured inclusive accessibility for all.