Exnovation Infolabs
Since 2011

Education

Whether you are an online educator offering sessions over YouTube or Zoom or at MOOC portal, you will need to attract students in a credible way

Education marketing has its nuances; it isn’t like other fields. The field of education itself has been transformed, with many seeking to learn conveniently and even in informal ways. Today’s students are more fluent when it comes to digital. Therefore, online marketing campaigns for the education sector need to be more well-thought-of and rightly targeted.

Then, there are colleges and universities that must maintain their brand image and attract applications from far and wide. Digital marketing for education has a big role to play in promoting the courses and brand image of individual educators as well as institutions. 

The Education sector is more competitive than ever before. Your target audience is the students, and you’ll have to keep in mind that they are savvier than yesterday’s. Design a platform that gives them easy access to all the information they need – right from the teaching faculty to admission notices to facilities. And that’s just half the work done. You must then be able to show why you are better and be easily accessible and findable. 

Focus on Marketing Platforms 

When you have all the marketing channels available, you might try to reach your audience via every channel possible. But it doesn’t help. Instead, it narrows down your presence on every platform, and your marketing efforts become in vain. In addition, this method will cost you a lot, too. Therefore, it is preferable to market your company through specific platforms and run effective campaigns, cutting through the noise to set the educational institution stand out from the crowd. 

Manage the Funnel  

When you have numerous channels within access, you need to manage the channels and marketing activities with much care. The focus will be on brand awareness, where you have to back your funnel up with different conversion activities that will inspire the students to choose a specific educational institution. Therefore, the aspect of conversion lies at the core amidst your diverse marketing activities. You need to bring the ‘sales’ aspect to the front at the right time while maintaining the balance.

Assess the Outcome  

Analyzing the results is very important in any marketing strategy. Our brand marketers are fully into it. In case you do not review the results of your actions, you won’t be able to choose the right platforms and manage your education marketing funnel. You must evaluate and measure the results on time to ensure that you are on the right path, using the right marketing tools. It helps you understand that your marketing funnel is effective. Reviews at specific intervals allow you to identify areas that need further improvement.

Know Your Audience First 

Before implementing all these, you need to understand who your audiences are. Only then, the above methods will come to success. Your audiences are not only students but also those who belong to a specific age group, stream, and organization. Now, you first have to understand your existing and potential audience. Get answers to the questions below – 

  1. What age group do the students belong to?
  2. What benefits do the students look for at your university?
  3. Where are they from?
  4. What are the demographics?
  5. What kind of educational experiences the students are searching for?
  6. Where can you find such educational experiences and benefits?

Answers to these questions enable you to build personas, which help you create specific educational marketing campaigns covering all your audiences. It won’t help to focus on one demographic when your targeted audience includes students of different age groups.

 

Much Needed Online Presence  

To be more precise, the educational sector has been flocking toward the online medium, as students have started feeling safe and comfortable pursuing their study courses sitting at home since COVID-19 hit the world with its evil cast.  

The student community is highly active on social media. A solid online presence is much needed when you are in this realm. Our strategic marketing approach for education helps you stand out from the crowd. Fresh, relevant, authentic, and engaging content enables you to build a solid follower base on social media platforms. While talking about your brand website, mobile-friendliness is a must as most students across the globe access the internet from their mobile phones. Therefore, mobile phone optimization of websites comes under a crucial requirement.  

Crisp and compelling videos grab the youngsters’ attention fast. Keyword-rich website content and blogs add to the brand value as dynamic search engine optimization strategies help your brand rank high on the search engines. 

 

Visit Exnovation, Spread Education  

It’s truly easier said than done. But Exnovation has done it for many and has successfully increased the visibility of educational institutes. We have the experience and skills to bring your educational institute in front of your potential students. We explore the channels that your students are in and use digital marketing techniques to be in front of them.

We are happy to have worked with some leading educational institutes. Our expert digital marketing solutions come with a proven record of ROI. We have experience in dealing with a loyal clientele base across different industries worldwide. Grow your institute with our digital marketing experts at Exnovation to bring you the best results possible

It’s truly easier said than done. But Exnovation has done it for many and has successfully increased the visibility of educational institutes. We have the experience and skills to bring your educational institute in front of your potential students. We explore the channels that your students are in and use digital marketing techniques to be in front of them. Grow your institute with the experts that bring you results- Exnovation.