SEO Poisoning Threatens Companies

We all know that black hat SEO is banned from the search engine optimization world. But, some companies cannot ignore its short-term result and can go at any length to get this job done. They may give you a rank within a very short span of time but drag you down in future. SEO positioning is the recently used term which addresses a very serious issue of the cyber crime. Practicing this service offers nothing good to you. Here are some reasons why you must be aware of SEO Poisoning. Get a Free SEO Consultation that helps you know more about the search engine optimization, bad SEO, and more.

SEO poisoning can be done through many ways. Attackers have so many options to do this job. Frauds are taking the advantages of search engines loopholes and they come up with strategy that helps them get money from viewers illegally. Attackers target some special events like Olympics, world cup, and other important occasions. At the time of natural disaster, criminals with the help of SEO positioning ask people for the financial help and they get succeed in their false attempt because of the rank. Search engine optimization is really a complex thing. The more you go deeper, the better you learn.

SEO positioning is time-bound and it tricks search engine to get the rank. They show malicious content on the top of the result page, and people visit these sites without knowing anything. Since visitors rely more on search engines, they are unaware of it.

Ways to do SEO poisoning:

Stuffing keywords:

Attackers often pick the best keyword and stuff them in their websites. Since search engines also understand the value of keywords, they often cannot differentiate between ethical and unethical optimizations.

Cloaking technique:

There is another way of doing bad SEO. Cloaking technique delivers different web content to a user.

Improper link building:

Some companies design a layer of and they exchange links between them. It builds an authority and the page is shown on the top of the result page.

Malware distribution:

This is the most common options for poisoning search engine optimization process. Through malware distribution, attackers can create problems on individual site and on rival websites and corporate network.

Cyber criminals are stealing confidential information of companies through this malware distribution and fetch a large sum of money by threatening them.

You have to ensure that your website stays protected from this SEO poisoning so that your customer cans safely visit and purchase products from you. If your website is vulnerable to this threat, you can lose your reputation.

Some precaution taken by users:

Users can avoid these problems by taking the right measure. Always update browser and use the latest version only. Use the sites that are protected with the HTTPS. You must have an antivirus that warns you about the bad codes.

SEO poisoning can impact on your SEO. If you are building a website, make sure that your site is protected from this. Hire the best search engine optimization service and take a step towards making a reliable brand image. Exnovation Infolabs is really a reputed company and they will be with you always. Performing white hat SEO and offering the best organic result to companies, they serve the real business interest to clients.