Influencer Marketing

You may be wondering how an influencer can boost your brand or if you need to hire an influencer to help your business draw the attention of a broader audience. Sit tight and let the expert of Exnovation help you understand what it is and what we can do for you so you can start reaping the immense benefits of Influencer Marketing.

Influencers are mostly popular faces who communicate with their audience and influence their perceptions, opinions, and personal preferences. Thanks to their experience or the unique approach to drawing the attention of the audience, they can create desires in their followers and stimulate their actions their way.

Rock stars, movie stars, athletes, and community leaders can be influencers. They are famous for their powerful voices that can persuade and influence their followers. While they were or are renowned for their professions, like athletes, movie stars, singers, and models, this concept has been redefined through the rise of social media. 

The digital landscape offers an incredible opportunity to reach millions of individuals worldwide if we know how to position ourselves and craft the right content for our audience. This is why we witness the emergence of so many new influencers daily, common people who start with a minimal following and grow their audience through social networks.

In 2009, the Spanish soccer team Real Madrid bought the player Cristiano Ronaldo from Manchester United for 96 million euros, at that time, an unprecedented amount for a player. Before he stepped on the field for the first time with the team, Real Madrid had already doubled the amount it paid just in sales of the player’s shirts. That’s the power of influencer marketing.

When Nike released its first model of Air Jordan sneakers, it thought it was only going to sell 100,000 pairs of shoes. Instead, it sold 1.5 million, and to this day, almost 40 years later, Air Jordans are still its best-selling sneakers.

Fortunately, today, you don’t need a famous athlete or a movie star to promote your brand. In the digital age, through social networks, hundreds of people, more accessible, have a large community of followers who could be potential clients. Think this way: a YouTuber with a million subscribers could be the link to get a million sales! But not just any YouTuber. You have to choose the right type of influencer that suits your audience. We stand by your side to help you hire the best influencer for your brand.

Yes, if you search on the internet for different types of influencers, you can find a long and diverse list, with most of them focused on social networks. There are also influencers in other areas, politicians, or community leaders. Even in business niches, few marketers can tip the balance with their influence. At Exnovation, we cater to the needs of each client from different industries and focus on different influencer marketing strategies, so we make a clear distinction between social media and “organizations’ influencers.

Influencers on Social Networks

An influencer can communicate and impact purchasing decisions or specific products and services, particularly on the internet and social media. They can convince others and have many followers on their social media profiles.

Different types of influencers on social media include:

1. Customer: A user who supports a brand on social media platforms without any formal relationship with the brand or remuneration in exchange.
2. Ambassador: A user who supports a brand in exchange for remuneration or compensation from the brand.
3. Celebrity: A recognized and influential person outside social media who uses their celebrity status to communicate across social media platforms.
4. Popular: A highly popular face within a social media platform but not influential outside of it, like a celebrity.
5. Expert: A person with a strong influence or expert knowledge due to their profession.

Influencers in Organizations

Across the digital realm, there are influencers in the business world. An influencer in an organization is an employee who has a significant presence in informal relationships and is responsible for controlling most of the information flows. Although they may not hold a managerial position in the formal hierarchy, they are considered a reference person who is consulted and asked for assistance beyond their designated functions and tasks.

These influential individuals communicate and disseminate expert knowledge within the organization. You can identify five types of influencers within a company:

1. Supporter: an employee; their colleagues recognize as a source of support to carry out their job.
2. Leader: an employee whose opinions and ideas inspire colleagues and are highly considered in decision-making.
3. Broker: an employee who holds a strategic position in the flow of information.
4. Expert: a person their peers recognize as an expert in one or more subjects of knowledge.
5. Catalyst: a person who encourages innovation and change among their colleagues.

With our influencer marketing, your brand can reach followers and promote their products or services. Traditional advertising methods are becoming less effective due to the rise of ad blockers and changes in user behavior. Our influencer marketing replicates our influence on our friends and family’s purchasing decisions in our offline lives.

At Exnovation, we understand the importance of influencer marketing. Our team of experts can assure you of all the benefits that good influencer marketing can bring to your brand.

Now you are asking! It’s very important to understand why Influencer Marketing is so beneficial to your brand, so our team of experts are here.

It is Accessible to Any Brand

Influencer marketing is a versatile strategy that companies from various industries can adopt to reach their targeted audience. A successful marketing campaign requires finding the right influencer who can effectively represent the brand. We can help you with that. Our marketing team knows who are the best influencers to your mark according to the audience that both have in common.

Even smaller brands can benefit from this strategy by collaborating with influencers who may not be well-known but have a high level of influence over their followers, even if the audience base is small.

Brand Awareness

Have you ever thought how many people could be interested in your business but haven’t heard about it yet? One key role of an influencer is to introduce your brand to their audience.

Influencer marketing has many benefits, including boosting brand awareness. While maintaining the loyalty of your existing customers is essential, expanding your consumer base is also essential. The audience is more likely to consume when influencers introduce them to brands, and this strategy has great potential to generate awareness and recognition.

Integrity

If your consumers purchase products recommended by our influencers, it signifies a high level of trust they have in them. Through social media, people have a deeper interaction with influencers than ever before, and if individuals trust them, that trust is contributed to your brand. Customers constantly seek association with reliable brands, which makes referrals even more crucial.

If the public trusts the message they convey, influencers are seen as the face of the brand. Credibility is an indispensable element in every aspect of life, including consumer behavior.

Our marketing team in Exnovation can help your business hire a trustworthy influencer, which is vital because your brand will inherit this quality throughout the association with the target audience.

Excellent ROI

Marketing budgets are only sometimes abundant, so knowing how to manage them efficiently is essential. We can assure you that investing in influencer marketing is worth it.

According to the Influencer Marketing Hub report, for every USD 1 spent on influencer marketing, there is a return of USD 5. In conclusion, it is worth investing in this strategy, considering the low cost compared to the profits.

At Exnovision, we are the masters of influencer marketing. We confidently tailor our services to meet the unique needs each influencer may meet for your brand. Our experience lies in designing effective influencer marketing strategies. Our fully equipped team of experts will help you succeed on social media and beyond, and we guarantee results that exceed your expectations.

We guarantee the association with the influencer who best fits your brand and who reaches the largest audience you want. Our team work alongside influencers to push your brand to the peak of recognition and praise.