Social Media Marketing
The 2.0 era has brought numerous technological advancements that have altered our perception of life, including how we approach advertising. Nowadays, any activity that aids in brand positioning, audience expansion, or customer loyalty is a strategy that is in the same line with the latest digital marketing trends.
An effective way to share information is to employ various tactics such as content marketing, search engine optimization, website optimization, and social media marketing. These strategies help reach a broader audience and generate more visibility for information. Without a doubt, social media marketing has got highest of potentials to reach your largest audience.
01
Performance Marketing
Paid advertising has always been a great way to promote a brand product or service. If you want people to see your Ads, choose the best platform to pay. PPC can generate qualified leads, create a successful customer journey, and provide an excellent return on investment (ROI).
02
If you want long-term success for your brand, it must resonate with your audience’s needs and demands. A well-defined brand strategy can elevate your business above the noise, create lasting connections with customers, and distinguish you from competitors.
03
Growth marketing is not just an industry catchphrase. For us at Exnovation, it is a strategic approach to driving sustainable business expansion. In an increasingly competitive digital landscape, growth marketing focuses on the entire customer lifecycle.
Let us explain the advantages of social media marketing, which social networks fit your business, and how we can help your brand through these means.
Participating in this environment and communicating directly with your current and potential audiences can benefit your brand. Just imagine what reach your brand can have with effective social media marketing!
Let us explain to you in detail what we can bring to you with our social media marketing methods.
Increase your Audience’s Engagement
The significant advantage of social media over other marketing channels is the ability to interact with audiences beyond boundaries. Unlike television advertisements or billboards, social media allows users to engage quickly with your business by commenting, sharing, messaging, and more with a simple click.
Moreover, our social media strategies encourage your existing and prospective consumers to stay connected with your business always, building strong bonds and increasing engagement rates, creating a community around the brand. Our social media team can advise you on the best marketing methods to keep in touch with your audience and keep your brand relevant over time.
Increase Your Brand Reach
It is worth noting that there are more than 3.8 billion social media users worldwide, equivalent to almost half of the world’s population. Just imagine the impact you could have on these channels with a proven social media marketing strategy under the guidance of a leading social media marketing agency like ours.
These staggering numbers show why brands are on these platforms and how the strategies increase their visibility and acquire a broader audience reach. Notably, the Internet knows no borders, so we can help you expand your reach and become known to people worldwide.
Humanize your Brand
Social media allow companies to showcase the individuals who work behind the scenes, highlighting the genuine individuals who run their brands. By using more friendly language and an engaging approach, we help your brand build a more humane image.
We can also help your business clearly express its values, attitudes, and principles by highlighting them in its social media content. This approach helps your content seem less mechanical and more genuine, helping you connect personally with the audience. It is important to do it the right way, and we know how.
Generate Traffic and Conversions
Social media directly contributes to the buying process. We help you promote links from the websites, share content from the blog, and convert followers into customers. We focus on working on the social media channels that offer purchasing options directly on their platform, further increasing the potential for your business sales.
Study your audience
Social media offers a way to connect with your audience and learn about their interests and motivations. By participating in conversations and monitoring follow-up mentions, we help you better understand what people think about your brand and what topics they find most engaging.
Social media platforms provide valuable data about your audience, including age, gender, location, job title, and interests. Our team of analysts collect the information and tailors the copies that better resonate with your followers and attract new ones.
Target Ads Precisely
Social media advertising platforms provide valuable data on the audience. Although users may not realize it, they constantly provide information to these platforms. What content do they love to consume, what channels do they follow, and on which posts do they put a simple like? The information base includes details about what they like, what is happening in their lives, the profiles they interact with the most, and the websites they visit list. In other words, they indirectly tell us what type of audience they are.
This allows our marketers to reach the specific audience base and make the advertising investments much more efficient. Generate high profitability with us.
It is natural to think that having more followers on a certain social network implies a greater ROI. This is not always the case; if the demographics of the social network do not align with your target audience, no matter the number of followers, you will end up wasting money.
It is essential to choose the right social network for your brand. If you don’t want to lose money by betting on the wrong horse, let Exnovation help you with the best social media marketing strategies.
Facebook has around 2.7 billion monthly active users, making it an excellent platform for brands. However, younger generations are shifting towards other social media like Instagram and TikTok. Your brand can advertise on Facebook using Facebook Ads, which offers various targeting features. Creating or joining Facebook Groups is also an effective brand strategy.
Exnovation provides Facebook marketing services that can help you showcase your business, drive traffic to your website, and establish your brand authority. We manage your Facebook profile, optimize ads, and perform regular optimization to expand your reach and increase your ROI.
Instagram has over a billion monthly users, with two-thirds being under 34. Millennial users are attracted to its lighter, more authentic visual content. Instagram has evolved beyond everyday photos to include videos, stories, live broadcasts, and shopping features. To succeed on Instagram, use a mix of organic and sponsored posts.
At Exnovation, our Instagram advertising experts can help boost your business profile, create sponsored ads, post captivating images and content, and use Instagram reels and IG stories to narrate your brand story. We assess and enhance your Instagram social media marketing strategy on the basis of the right analytics.
YouTube
YouTube has over 2 billion monthly active users, making it the leading video streaming platform globally. Video marketing is powerful, so including YouTube in your social media marketing strategy is essential. You can publish corporate videos, tutorials, customer testimonials, live webinars, and branded content.
Over 90% of online shoppers discover a brand through YouTube marketing videos. Exnovation YouTube’s marketing team are ready to help you create a solid social media marketing method that connects with your prospective customers.
Twitter has 330 million monthly active users, of whom 62% are male. It started as a 140-character social media but now allows other media types, like photos and videos. To market on Twitter, you must share brand news, participate in industry discussions, drive website traffic, and provide customer service.
Our social media team leverages data-tracking tools to identify your target audience and create organic and paid marketing strategies that drive traffic to your online store. Trust us to develop a clear action plan that aligns with your goals.
LinkedIn is a social media platform for professional connections, with 660 million active users monthly. Companies can use LinkedIn for B2B marketing, lead generation, talent acquisition, and direct messaging via InMail. LinkedIn Premium offers additional paid tools like Sales Navigator.
Our team boosts your professional reputation on LinkedIn by managing your company page, creating valuable posts, and connecting with industry leaders. We use the best LinkedIn marketing practices to differentiate your brand.
Tik Tok
TikTok is the fastest-growing social media since 2020, with around 850 million monthly active users, dominated mainly by Gen Z. Brands must understand TikTok’s language of short videos, dances, challenges, lip-syncing, filters, and duets. Creativity, originality, and creativity are what make videos successful on TikTok.
Are you looking to boost your TikTok marketing? Our expert social media team offers you the best suggestions to maximize your Business.
Our team specializes in organic content and high-return marketing campaigns. We maintain complete transparency so you can see firsthand how our efforts increase your online income. Strengthen your social presence and connect more personally with your online community with a dedicated social media marketer.
Inquire Now
Know the Growth Potential of Email Marketing in your Business Strategy. Our professional team designs engaging email campaigns that deliver results and broaden your client base.
